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Anything but Traditional

Client:

A+E Networks

Location:

Cannes, France

A+E Networks are a global entertainment company who have a tradition of being anything but traditional. We were brought in to design and deliver their new branded environment at MIPCOM to showcase their latest shows and create the perfect environment to meet with new and existing clients.

To align with their non-traditional brand values, our creative approach was inspired by environments and experiences from Citizen M Hotels to the Shanghai Film Museum.

We created an immersive and collaborative environment which included a stylish central hub with informal meeting areas, a terrace bar, dining room and a series of private meeting spaces for the sales teams to host content buyers. Story-telling came to life through the use of props, scripts, show merchandise and talent allowing buyers to take an exclusive look at A+E’s creative process and culture – a key element of the original brief.

Hundreds of key buyers from more than 40 countries worldwide were hosted by A+E Networks at MIPCOM. With 200 attendees joining their launch party on the first evening of the show, earning great PR coverage!

“The feedback from customers and employees has been excellent.”