Inspired by concepts we presented for their NAB Show (Las Vegas) experience, Grass Valley - a world leading supplier of television broadcast and production equipment – wanted to create a whole new brand message, personality and guidelines to roll out across their event calendar.
The fresh and more engaging tone of the Grass Valley brand was rolled out before the NAB event through online advertising and continued throughout the event and wider communications during the show across YouTube and other social channels.
Grass Valley required an environment which showcased their product range through a series of demonstration areas and impactful branding. The client also wanted to provide an inviting space to meet with customers in both formal and informal settings inspired by their new branding and messaging.
We incorporated a digital ‘Discovery Zone’ as part of the experience to attract passers-by and help educate them around the three latest Grass Valley areas of business – HDR, IP and Virtualization. We designed touchscreen content to educate passers-by and, with a booth map, drive them to the areas of the event where they could engage more with the offerings.
Grass Valley has embraced its new experiential theme and after a very successful NAB show, are now looking to take the new branding into their UK office. Another great success story, partnering to build not just an engaging show space but a refreshed and cherished brand platform.