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Real World Storytelling

Client:

UTC Aerospace Systems

Location:

Farnborough, UK

Having partnered with UTC Aerospace Systems to deliver their presence at FAS for multiple years, we were tasked with rethinking their experience in order to - share their brand story, drive deeper connections with their audience and use the latest technology to bring their solutions to life.

To inform our creative journey, we ran collaborative brand strategy workshops, to create compelling narratives that would help guests understand the product benefits.

Using real world storytelling vignettes, delivered via cutting edge technology and arranged in product clusters over the two-storey chalet space, audiences got to understand the tangible benefits at the product level.

All attendees enjoyed a visually compelling, content rich experience which deepened brand connections with key buyers. UTC hosted more than 280 customer meetings at the event; contributing to above-target sales activity and setting the bar high for next year!

“2Heads make certain our brand is showcased at critical selling shows around the world. With the pressure on, they always exceed expectations” UTC Aerospace Systems