Playtech asked us to launch their pioneering omni-channel gaming solution, Playtech ONE, with their ‘content everywhere’ theme. The launch campaign would focus on a major brand experience at ICE, the world’s largest B2B gaming event, supported by marketing activity through PR, online, social and direct sales outreach.
Our creative concept for the launch was based around the idea of convergence – and specifically the converging of entertainment. To reflect this in brand experience, we created a vast curved video wall made up of multiple ‘converging’ screens of various sizes. This became the highlight of the brand experience. To put ‘content everywhere’ on the environment, we storyboarded, filmed and edited more than 40 hours of content that was pushed to the individual screens.
Our immersive product launch boosted understanding of omni-channel gaming from 50% of surveyed brand experience visitors to more than 95%, with over 90% saying they would promote the Playtech ONE omni-gaming philosophy.
This campaign has now claimed the prize of ‘Most Effective Agency Collaboration’ at the 2016 prestigious International Corporate Event Awards because of it's "outstanding event production" between Playtech and the 2Heads team.
“A 6year partnership that has grown in strength with every event” Playtech