Airbus wanted their presence at HAI Heli Expo to showcase their industry-leading helicopters and their customer focused, company ethos - Everything Airbus does is designed to further improve customers' experiences.
Airbus, as a business, invest in technology advancements and aircraft innovation. We took this as our creative inspiration.
Guests were greeted with a halo LED ring acting as a beacon over the H160, Airbus’ latest aircraft. ‘Welcome’ totem touch points were added to allow audiences to create their own paths of discovery around the experience – from the products to the HCare booths – and soundscape experiences were peppered around the aircraft to demonstrate the latest sound reductions of the H160.
Flight hour countdowns and projected customer testimonials added a personal element to the journey and brought the Airbus aircraft to life.
All attendees were treated to a visually compelling, content rich digital environment which provided the brand with a great podium to showcase their latest aircrafts and announce exciting company news and partnerships.