As the largest aerospace and defence company in Europe and with multiple divisions and brands, Airbus Group sought to implement a roster of agencies to deliver a global program of trade shows and marketing events, to which we were appointed 3 years ago.
Approaching their experiential brand program in this way allows Airbus to deliver consistently high-quality attendee experiences across multiple events around the world.
Through the outputs of brand strategy workshops to understand the intricacies of their brand and diverse customer set, we have been able to provide creative concepts that deliver the best possible experiences for business to take place whilst maximising opportunities for cost efficiency across their entire event calendar.
Projects that we have delivered as part of the Global Program include Airbus Helicopters, Airbus Corporate Jets and the Group itself at events including Helitech, APEX, NBAA, Seoul Airshow and China Helicopter Show.
Taking a unique, consultative approach, we have become a valued partner to Airbus Group; working in creative partnership with Airbus teams to deliver successful experiences across the globe.