The aviation industry has long been a key market for luxury watchmaker Breitling. To convey their passion for precision and sophistication, they planned a series of experiential customer events at major North American air shows featuring the world’s largest professional aerobatics group, the Breitling Jet Team.
With each air show having different specifications, we needed to deliver a flexible yet consistent attendee experience in a cost-effective way. To do this, we created a striking and scalable solution which combined hospitality space, retail displays and an exclusive VIP area for special guests. As well as the Jet Team performances, pilots joined guests for Q&A sessions as well as photo opportunities.
As a result of delivering ten successful events, Breitling was able to boost product sales and strengthen key business relationships with all of their existing clients in North America.