As a world leader in digital security, Gemalto provides an essential ingredient for mobile users: trust.
In line with the MWC event theme ‘Mobile is Everything’, Gemalto challenged us to create an experience that conveyed their unique position in the world of mobile security.
Strategic insights drove our creative thinking – with the growth of the Internet of Things, we needed to put security at the heart of attendees’ connected mobile moments. Immersive virtual reality content was combined with key messaging to attract attendees into the main exhibit. We also incorporated product demonstration pods to showcase specific Gemalto solutions and both formal and informal meeting rooms to support more detailed sales discussions. Playful ‘spark’ flowers were also included into the experience to attract attention and bring a sense of fun to the environment.
Reactions to the space were overwhelmingly positive. Gemalto exceeded their target of new sales leads and hosted more than 200 scheduled sales meetings during the four-day event.