EMIS Health has been providing innovative technologies to the NHS for 30 years. They wanted an experience at this years Health Plus Care Show to celebrate their birthday and the role in supporting the NHS, their customers and the successes they’ve achieved together.
Using this years corporate messaging ‘continued momentum and delivering faster, better and more efficient healthcare’, we formed the creative concept around ‘More time for better health’. This was physically represented by a large scale clock in the centre of the stand.
The theme was also carried across the interior design through the low sofas and relaxed furnishings – providing a living room-style space to offer more of a relaxed business environment and encouraging a slower pace at the show.
By bringing the emotive side of the business to the forefront of their stand design, the experience succeeded in bringing the audience closer to the brand, creating a more meaningful brand awareness experience.