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Owning omni-channel gaming

Client:

Playtech

When you’re the world’s largest online gaming software supplier operating in a highly competitive market, there are always rivals bidding to steal your crown. As the pioneers of omni-channel gaming – allowing players to engage anytime, anywhere and on any device – Playtech sought to own the omni-channel category through the launch of Playtech ONE.

Our team worked closely with Playtech marketing to define specific target audiences, anticipate competitor noise and articulate key messages using our proprietary Brand Experience Workshop. This process informed our designs for the product’s visual identity and tone of voice that we then applied across all relevant promotional content and collateral.

With the launch campaign culminating at ICE, the world’s largest B2B gaming event, more than 28,000 visitors were introduced to the new Playtech ONE brand through a series of brand experiences. The initiative was a huge success with Playtech sales staff too – more than 96% said that the promotional content had helped them drive awareness and communicate product benefits.

This campaign has now taken home the prize of ‘Most Effective Agency Collaboration’ at this year’s prestigious International Corporate Event Awards, the judges noting that they were "especially taken with the quality and proof of ROI".

“2Heads acts like a dedicated extension to our global marketing team”