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Reaching New Heights in B2B Hospitality

Client:

Bombardier

A leader in private flight, Bombardier challenged us to use its presence at the European Business Aviation Conference & Exhibition (EBACE) to reinforce the corporate brand, launch its latest Global aircraft and deliver the high-performance hospitality Bombardier is known for.

The event kicked off with the unveiling of the Global 5500 and 6500 with an invite-only launch evening in a converted aircraft hanger close by to the conference. After the curtain dropped and the latest aircraft was revealed, Bombardier had set itself as the ‘brand to see’ going into the exhibition.

Focusing on key brand messaging, we showcased Bombardier’s ‘exceptional by design’, forward-thinking, attentive persona through the design of its EBACE show experience. We created a luxurious, high-end branded environment with VIP hospitality and dining areas, vignette, meeting rooms managed by our proprietary meeting management tool EventHive, and an inviting reception space.

A static display on the runway finished off the holistic brand experience with photo opportunities and a selection of Bombardier’s latest jets.

More than 13,000 visitors were introduced to the latest Bombardier product portfolio through this experience. It was one of the most successful airshows Bombardier Business Aircraft has ever had, exceeding expectations of press coverage during the show week.

“The EBACE experience was the best I have seen. The creativity, the idea of the Global 7500 galley, the seating sections… the whole thing was just wow! We were all very proud, so thank you to all your teams”