ESPN is known as much for its humour and wit as it is for its passion for sports and the sports fan community. Each October, ESPN use SPORTEL, the world’s sport content media convention held in Monte Carlo, to reach key clients and prospects – but this year, they wanted to add something special.
Our solution was to combine the usual presence in the exhibition area with a themed cocktail party where ESPN and their guests could let their hair down and let their sense of humour shine through. Venue Zelo’s – located in the same building as the main conference – provided an easy to reach, high-end space with fantastic rooftop views of the city. Guests were welcomed by ESPN red carpets and treated to themed cocktails and entertainment.
More than 300 VIP guests enjoyed the ESPN hospitality at this special event, building valuable relationships and creating a positive social media buzz. ESPN called this their best event so far.