LA Screenings provided the perfect opportunity for Entertainment One to screen their newest shows to a growing list of international and online channels. This was the first time eOne had screened at the show so they needed to create a high profile event to promote new releases and generate business.
Having decided on the venue, we were brought in to create a standout brand experience for eOne’s first time at LA Screenings.
After branding of the full exterior of the 3 story building, once inside, we rolled out the red carpets for guests with a dynamic lighting show, champagne reception and 2 screening experiences. The first screening took place in the main hall with surround sound for the screenings and panel sessions, and the second screening took place in a VIP lounge to host key prospects and the talent.