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Standing out on the show floor

Client:

AGS

Location:

Las Vegas, USA

As an innovative developer, manufacturer and supplier of casino games and technologies, AGS sought to engage their customers and prospects at G2E, the US gaming industry's largest trade show.

AGS challenged us to make their brand stand out in a busy show floor, full of the flashing lights of their casino rivals, and to help communicate their young and edgy personality.

In previous years, AGS had fully embraced the daring approach we took to their experience and so this year we wanted to push the boundaries even further. For their latest outing, we devised the creative concept of ‘Playfully Bold’, embracing their brand personality to drive the experience design process.

The result was a hugely successful experience that was said to be unlike any other in the company's history, exceeding customer expectations and enticing prospects resulting in signed contracts and purchasing commitments.

“You carried our brand and campaign through to the show perfectly!”