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Swiss Hospitality

Client:

Pilatus

Location:

Paris Air Show, France

Since its foundation in Switzerland in 1939, Pilatus’ aircraft have been in great demand.

Pilatus needed their next experience to connect customers with their pilots and executives in a sophisticated hospitality environment with the business goal of sustaining sales growth.

Our solution was to use the brands newly developed live event look and feel to cut-through the highly competitive landscape and provide the wow-factor to visitors.

Fondue evening events gave a social nod towards the company’s Swiss heritage and dual branding across both front and rear terraces maximised show visibility.

With hundreds of customers, pilots and VIPs hosted during the four-day show, 2Heads helped Pilatus exceed their event objectives and maintain a visible brand presence. We are now bringing this experience to two more shows.