Since its foundation in Switzerland in 1939, Pilatus’ aircraft have been in great demand.
Pilatus needed their next experience to connect customers with their pilots and executives in a sophisticated hospitality environment with the business goal of sustaining sales growth.
Our solution was to use the brands newly developed live event look and feel to cut-through the highly competitive landscape and provide the wow-factor to visitors.
Fondue evening events gave a social nod towards the company’s Swiss heritage and dual branding across both front and rear terraces maximised show visibility.
With hundreds of customers, pilots and VIPs hosted during the four-day show, 2Heads helped Pilatus exceed their event objectives and maintain a visible brand presence. We are now bringing this experience to two more shows.