Playtech are globally recognised for their omni-channel offering, allowing user to tailor their own gaming experience with ‘content everywhere’. At this year’s ICE, they wanted to allow audiences to create their own path of discovery through their latest solutions and content.
In the main experience we built a ‘discovery zone’ which was made up of multiple touch screens, QR coded content and product demonstrations to allow attendees to map out their own brand journey.
Following key sponsorships, we created a highly visible branded photo opportunity at the hall entrance and AR & VR Caves near a prominent feature corner to allow visitors to experience the content themselves.
The result was an outstanding showcase of the Playtech brand offering, with excellent feedback from customers and clients. 2,447 photos were printed at the registration experience – 1.9 photos a minute - with a further 1135 shared over email.