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Engaging Consumers away from the Show Floor

Client:

Qualcomm

Location:

Las Vegas, USA

Qualcomm, a world leader in wireless technologies, wanted to connect with their audiences in a more personal and proprietary setting away from the hustle and bustle of the show floor.

Working closely with Qualcomm, we created an interactive experience that took audiences on a journey of discovery to explain Qualcomm’s advancements in technology.

The experience created a two-part experiential tour at a nearby venue to the main CES show:

Part 1 - the ‘Connected World’ tour was based around a vignette set in a contemporary Soho loft apartment, flowing into an outdoor space and an office environment. Audiences got to experience the technology in a real-world setting.

Part 2 - the ‘Smart Uncovered’ tour showcased technical demonstrations with Qualcomm engineers. Wearables, drones and connected technologies featured throughout the two tours. Audiences experienced Qualcomm’s offerings first hand.

The result was a highly successful CES activation, attracting a great deal of positive media attention and showcasing their new brand positioning.

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