Inspired by Disney Media Distribution’s ideology that everyone is a hero, DMD wanted to assemble all heroes – big and small - at the leading media flagship show in Cannes at their latest brand experience.
Delving under the skin of Disney’s heroic characters and their latest content, we were equipped with the knowledge (and superpowers) needed to create Hero Headquarters.
The Headquarters idea allowed us to create an immersive environment featuring macro and micro touchpoints from ‘Top Trump’ themed meeting rooms to wayfinding detailing to welcome guests.
The experience saw many key global TV broadcasters from over 40 countries worldwide unite with their distribution sales teams. With 580 meetings held during the 4day event, securing multiple business deals and earning overwhelmingly positive PR coverage. Kapow!