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A brand beacon


Scientific Games


Las Vegas, USA

Following a series of major mergers and acquisitions, Scientific Games sought to position itself as the industry’s only full-service provider of lottery and regulated gaming solutions.

Global Gaming Expo (G2E) provided the perfect platform to do this.

Inspired by the newly launched corporate logo, we designed a floating brand beacon that was visible from all major approaching aisles. A clear customer journey ensured that all paths from the exterior of the space passed through the product offerings towards the central hospitality area. Private meeting rooms and VIP hospitality areas were discreetly located to the rear and were managed via our proprietary EventHive technology platform.

The new experience delivered an outstanding showcase for the Scientific Games brand, with excellent feedback from customers and clients. More than 25,000 attendees engaged with the Scientific Games brand during the show and individual sales meetings were held with more than 200 clients and prospects.

"You helped guide us to deliver what was easily the most successful trade show booth in our history”

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