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Immersive Environments

Client:

SBTech

Location:

London, UK

SBTech, the online sports betting solution experts, operates in a high growth market with ever increasing competition. Demonstrating year-on-year success is critical to maintaining brand positioning. How then, can this be achieved in the world’s largest B2B gaming event, with all your competitors in the same space?

Bringing together sports, casino and retail products under one dramatic roof, we created an immersive SBTech Galaxy. An extra-wide 25m x 2.5m state-of-the-art video wall spanned the space, corner to corner, with looping moving graphics to attract visitor attention and drive product demonstration across the environment.

With much social media buzz, the SBTech Galaxy drew crowds throughout the show, supported by photo opportunities with brand ambassador Evander Holyfield.

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