Following 10 years of events partnership, Fox Networks Group Content Distribution - the team behind hit shows like The Walking Dead - needed support tackling the all-involving and time-consuming process of customer management at their key annual content buyer events in Cannes.
Alongside a memorable experience, Fox needed full visibility of all the buyer meetings scheduled pre-event and during show without the headache of relying on complex spreadsheets or multiple calendars.
As part of the new MIPCOM brand environment design, we created a series of individually designed meeting rooms and informal screening tables where sales teams were able to engage with clients. Using EventHive ensured that invited guests received the best possible customer experience and saved the Fox event delivery team hours of administration time.
EventHive was used to coordinate more than 540 appointments and 660 guests throughout the event. Post-event reports and CRM integration supported smooth sales follow up and the creation of a truly meaningful experience.
“EventHive allows everything to be streamlined. It’s very simple to use and has worked very well”