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Coming Together in Harmony

Client:

ExecuJet & Luxaviation

Location:

Geneva

Having worked with Execujet for a number of years across their global show program, we were presented with a new creative challenge following their acquisition by Luxavation Groups in 2015.

Two brands, with different evolutionary journeys and positioning in the marketplace, joining together as a force to be reckoned with in Business Aviation.

Our challenge - to create a new booth presence with a fresh new identity at EBACE where both brands could come together in harmony, whilst retaining and reflecting their individuality, unique customer offerings and brand personalities.

Through a series of collaborative brand design workshops and creative reviews, we created an inviting, high-end experience. Modern architectural design and finishes helped move away from the aviation norm and gave a nod to the European cultures of both brands, whilst still reflecting their shared global offering.

With over 300 registered guests over the 3 show days, we introduced our EventHive platform to support the management of both companies’ meetings pre, during and post the event.

The new brand experience resulted in a huge success for the brands at EBACE and the way in which their audiences perceived them, setting us on a new path and approach for future experiences.

“Every aspect of our collaboration with 2Heads has exceeded our expectations.” ExecuJet Marketing Manager

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