As a market leader in multinational banking and financial services, BNP Paribas were looking for a consistent presence across major annual industry events. Wanting an experience that reflected their key values whilst also mirroring local cultures and audience they were exhibiting in.
With 200 guests expected, the environment needed to be welcoming, interactive and flexible enough to support a range of planned activities, so we needed to create a memorable visual language that enabled this.
A key element of Sibos’ visual design were hundreds of origami birds, tying in with the bank’s logo, whilst also providing a reflection of local culture for our Singapore experience - creating real impact amongst visitors and a brand identity which was carried through into the other 2 major shows.
A record numbers of sales leads were captured at the show, making this the most successful exhibition outing to date for our client. As a longer term result of this project, a new creative template was implemented for their exhibition program, ensuring global brand consistency whilst allowing the local personality of the destination to shine through.
“You deliver such professionalism, creating a good client experience every show. Aiming to exceed expectations, you are always totally aligned with our brand positioning."