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Standing out on the show floor

Client:

AGS

Location:

Las Vegas, USA

As an innovative developer, manufacturer and supplier of casino games and technologies, AGS sought to engage their customers and prospects at G2E, the US gaming industry's largest trade show. AGS challenged us to make their brand stand out in a busy show floor, full of the flashing lights of their casino rivals, and to help communicate their young and edgy personality.

In previous years, AGS had fully embraced the daring approach we took to experience design and this year we wanted to push the boundaries even further. For their latest outing, we devised the creative concept of ‘Playfully Bold’, embracing their brand personality to drive the design process. We took inspiration from industrial environments, showcasing their youthful, disruptive style and playful brand. Bold colours, modern finishes and social seating areas were used to inject a fresh look and feel to the show floor.

The result was a hugely successful, eye-catching exhibition stand that was said to be unlike any other in the company's history, exceeding customer expectations and enticing prospects into sales discussions. Across the three day show, AGS held hundreds of high-value meetings through EventHive, resulting in signed contracts and purchasing commitments.

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