Bombardier Business Aircraft, a leader in private flight, challenged us to raise awareness about their latest Global 7000 business jet to existing and potential customers.
But how do you connect with a time limited, hard to reach audience who are invited to multiple events over the year?
Equipped with the knowledge that our target audience would be attending the Milken Institute Global Conference, we decided to bring the experience to them… with only four weeks to go, we transformed a building development site opposite the Milken conference venue, into an immersive experience with a full size G7000 replica as the centrepiece.
Visitors from Milken and passers-by could drop in to experience the quality and specification of the jet’s interior and attend evening cocktail receptions while networking with peers.
By bringing the event to Bombardier’s pre-eminent customer set, the experience succeeded in bringing the audience closer to the brand, forging a deeper brand engagement.
“Our partnership with 2Heads was instrumental in creating the right environment for us to drive real business results” Bombardier