Airbus

IMPROVING CUSTOMER EXPERIENCES

Three Day

Event

Directional

VR and Digitial Technology

500 Visitors

Customers, Partners & VIP's

255 Sign-ups

from Photoshoot only

WHO: AIRBUS

WHERE: EBACE, GENEVA

A MASTERCLASS IN CUSTOMER EXPERIENCE

As part of the European Business Aviation Convention & Exhibition (EBACE) 2018, we were briefed to build an environment that encapsulates what Airbus stands for; integrity, prestige and understated luxury.

EXPERIENCING LUXURY

The aim was to promote the exclusive ownership experience of the Airbus Corporate Jets and Airbus Corporate Helicopters (ACJ and ACH); each boasting unparalleled levels of comfort, space and innovation.

 

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“Thank you for everything. Without you EBACE would not have been a success…”

 

Airbus

 

We created an experience that epitomised the brand aesthetic. Subtle and elegant consumer interactions, including touch screen displays and GIF photo opportunities, showcased the aspirational qualities of the brand and its aircrafts. Floor projections and directional sound experiences were also installed to provide full sensory immersion into the Airbus world.

 

Hundreds of global partners, media and VIP buyers were hosted during the three-day event - with data captured from over 250 people at the GIF-photo opportunity alone. This was a highly publicised and successful event that far exceeded the Airbus expectations.

 

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