BNP

GLOBAL VISION, LOCAL FLAVOUR

2 Continents

East meets West

2 Iconic Cities

Geneva & Singapore

200 Guests

per event

500 Featured

Origami Birds

WHO: BNP Paribas

where: SIBOS, geneva & Singapore

Blending Brand with Location

As a market leader in multi-national banking and financial services, BNP Paribas were looking for a consistent presence across major annual industry events. They wanted an experience that reflected their key values whilst also mirroring local cultures and traditions.

EVOLVING KEY BRAND MESSAGING

With 200 guests expected by BNP Paribas, the environment needed to be welcoming, interactive and flexible enough to support a range of planned activities whilst reinforcing subliminal brand memory. We needed to create a lingering visual language that enabled this.

 

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"You deliver such professionalism; creating a good client experience every show. Aiming to exceed expectations, you are always totally aligned with our brand positioning"

BNP Paribas

 

A key element of the BNP Sibos visual design were hundreds of origami birds, aligned with the bank's logo and also providing a reflection of local culture for our Singapore experience. For Geneva, the personalised macaroon created real impact among visitors and a brand identity which was carried through both major shows.

A record number of sales leads were captured at the show, making this the most successful exhibition outing to date for our client. As a longer term result for this project, a new creative template was implemented for their exhibition program, ensuring global brand consistency whilst allowing the local personality of the destination to shine through.

 

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