Disney

Happy 90th Anniversary Mickey!

90th Birthday

Landmark Event for Brand

1300 Guests

Welcomed via our EventHive Tool

10 Iconic Spaces

from 1928 to 2018

Partnering a World Leading Brand

in Media

WHO: Disney

WHERE: MIPCOM, CANNES

Happy 90th Anniversary
Mickey Mouse!

Disney wanted to create an immersive experience to celebrate their iconic character’s milestone anniversary at the 2018 flagship media show, MIPCOM, in Cannes.

A truly fun and engaging environment

Our creative team relished in the conception of a space that would honor the legendary Mickey Mouse. Celebrating iconic looks from 1928’s ‘Steamboat Willie’ to Mickey today, we created an animated ‘Clubhouse’ befitting the 90th anniversary celebrations.

 

Disney @ MIPCOM 18 1928 Wall Disney @ MIPCOM 18 Birthday Mickey

 

We constructed a truly fun and engaging environment featuring macro and micro touch-points. All attendees were brought into Mickey’s world. Following his footprints through the space, consumers were surrounded by mini topiary table pots and a narrative of Mickey & Friends images that lead through a purpose built tunnel into the ‘Cafe 1928’. We also included a photo opportunity with Mickey himself and #Mickey90 hashtag to encourage consumer shares on social networks.

Using our EventHive app, Disney were thrilled to welcome over a thousand guests into the space over the 4 days. Multiple business transactions were made whilst key global broadcasters captured the fun of the event resulting in overwhelmingly positive results.

 

Disney @ MIPCOM 18 Laptop Disney @ MIPCOM 18 Entrance