Belden lead the way in immersive brand experiences that embrace a cutting edge approach to product demonstration.

Over the past four years, Belden and 2Heads have cultivated an exceptional partnership characterised by understanding, trust, and a shared commitment to excellence. This collaboration has centred around the creation and implementation of five Belden Customer Innovation Center (CIC), each strategically located to reflect Belden’s global influence and commitment to innovation.

Want to learn about experiential technology led experiences? Follow our journey with Belden and how it’s evolved over the years.

The Brief

Account Director Tom talks about Belden and how they wanted to create a experiential space that could showcase their innovative solutions and technology leadership; encourage collaboration and discussion, and host demonstrations and talks with studio-quality surroundings.

Creative Reaction

The creative team at 2Heads brought Belden’s vision to life by developing a dynamic array of innovation spaces. Our Creative Director Paul Skinner explains the thought process behind Belden’s CIC’s.

Immersive Experience

What makes Belden’s CIC so unique is the immersive experience that comes with it. Our Head of Digital & Content Matthew Jarman explains the content behind Belden’s latest Bangalore Infinity.

Tech Solutions

We explore the intricate blend of connectivity and innovation embedded in every aspect of Belden’s Customer Innovation Centres (CICs). At the heart of each CIC is an immersive hero piece, designed to dissolve the barriers between user and content, creating an unforgettable journey. Hear from our Head of Creative Technology Sam.

Strength in Partnership

We celebrate the extraordinary journey of 2Heads and Belden’s partnership, which spans four continents and includes five globally connected Customer Innovation Centres (CICs). These hubs have welcomed thousands of visitors from around the world, fostering joy, meaningful conversations, and a renewed confidence in building solution prowess for the future.

The recent inauguration of the Bangalore CIC marked a significant moment for 2Heads, reflecting on the success of a truly collaborative client-agency relationship. The journey of discovery and transformation embarked upon since 2020 has not only been inspiringly contagious but has also paved the way for a future characterised by innovation, excellence, and continued success for both Belden and 2Heads.