Sky High @ LA Screenings
Entertainment One top the bill at LA Screenings ’22 with a sky high launch party.
eOne’s presence at LA Screenings is always a ‘one to watch’ and 2022 was no different as the defining international TV event returned to Los Angeles for its 60th year since the first screenings back in 1964. 2Heads were delighted to once again partner with eOne, designing both their unique rooftop environment atop the Academy Museum of Motion Picture and hosting an night of peerless entertainment.
The Brief | A Return to Form
When eOne decided to host their highly-anticipated LA Screenings on the famous Dolby Terrace of the Academy Museum of Motion Pictures, they wanted their unique space to welcome guests with a celebratory environment fitting for the launch of their most in demand new show: The Rookie: Feds.
LA Screenings has continuously provided eOne with the opportunity to make their mark in the industry and, returning after the two year lockdown, eOne wanted something extraordinary when taking over the famous museum and hosting 450 international buyers.
2Heads worked closely with eOne on the transformation of this iconic roof-top space, building their requirements into a immersive entertainment journey for each guest. Each environment, from lounges, bars and photo opportunities were focused on an individual experience for the attendees that incorporated a viewpoint of the sky and interacting with the actors.
The Solution | An Event to Remember
We developed and delivered a same-day luxury environment to host a party to remember, including concept, design, fabrication, audio visual, branding, catering and overall attendee experience.
The fun continued late into the evening with VIP guests enjoying exclusive trailer clips and talent Q&A sessions. Beautiful architecture and accent branding enhanced by elegant break out areas and floral additions created natural opportunities for conversation and social media opportunites.
Guests interacted for hours across the many environments, enjoying the screening set, the Q&A stage, the branded bar and lounges, with laughter heard right across the LA skyline.
To learn more about how 2Heads can help you create an environment fit for Hollywood, contact us.