Flying First Class

LIVE | Qatar Airways

What better place to introduce the future of travel than at the world’s leading tourism show ITB Berlin?

Qatar Airways, the multiple award-winning airline, made quite the impact at this year’s ITB Berlin. Engaging visitors from all over with a truly immersive and experiential pavilion. 2Heads was thrilled to work on our first project with Qatar Airways at such an iconic event where technology was the driving force for the brief and our creative team was able to execute with imagination.

The pavilion was nothing short of a luxurious and first-class experience. From comfortable lounge areas where important meetings can be hosted to a QVerse multi-sensory experience that immersed visitors in the full experience of a Qatar Airways flight.

Say Hi to Sama

Being the pioneers that Qatar Airways are, the innovative airline were the first to develop a virtual MetaHuman cabin crew. ITB Berlin was the place to welcome Sama 2.0, powered by AI. Sama assisted customers in the QVerse through a two-way dialogue that answered frequently asked questions, whilst also posing with visitors for a selfie! 

Experience the QVerse

To truly bring the award winning experience to life, the Qverse experience allowed guests to be fully immersed into a multi-sensory VR experience. Triggering the sounds, smells and atmosphere of the full airline experience from check-in, airport lounge, shopping, to relaxing in the Qsuite on your flight. 

2Heads are excited to develop our relationship with Qatar Airways and look forward to crafting new and innovative brand experiences over the years to come.