A Showcase for the Stars

LIVE | Disney | Oscars

Disney welcome their guests to the ultimate pre-Oscars Party on the roof of The London West Hollywood.

Disney and ABC brought the glamour to this year’s Academy Awards with their pre-Oscar party atop of the famous London West Hollywood in Beverley Hills. Disney and ABC partnered with 2Heads to create a VIP party that really honoured the glitz and glam of this year’s 96th Academy Awards. 2Heads were delighted to partner with Disney again to craft a stunning rooftop environment and host an evening of entertainment that complemented the stunning skyline.

The Brief | A Place to Charm

When Disney Advertising Sales decided to host their pre-Oscars party at the glamorous London West Hollywood Hotel, Beverley Hills, they wanted their unique roof-top space to welcome guests with a celebratory environment fitting of their twenty nominations at this year’s Academy Awards.

2Heads worked closely with Disney on the transformation of this iconic roof-top space, building their requirements into a beautiful floral journey for each guest. Each environment, from lounges, bars and photo opportunities focused on an individual experience for the attendees that incorporated a viewpoint of the sky and the famous Golden Statues.

The Solution | A Place of Beauty

To kick off a weekend of celebrations, Disney wanted their pre-Oscars event to be a cocktail party of creative sophistication. We developed and delivered a luxury environment to host a party to remember, including concept, design, production, catering, venue liaison and overall attendee experience.

The fun continued late into the evening with VIP guests enjoying the visual pillars inspired by the opulence the Oscars. Beautiful architecture and accent planting enhanced by playful lighting design and floral additions created natural opportunities for brand messaging and plenty of social media opportunites.

Embracing the elegance of The London environment, we designed multiple Oscar ‘moments’ with integrated branding and messaging to engage the 800 pre-invited guests. Guests interacted for hours with the many photo opportunities, including the statues, enchanted garden space, pool decorations and branded bars with laughter heard right across the LA skyline.

To learn more about how 2Heads can help you create an environment fit for Hollywood, contact us.