Perfection @ the Palais
Fremantle returns to dominate the Palais des Festivals at MIPCOM, Cannes 2022.
Fremantle, the multinational television production and distribution company returned to MIPCOM with a flourish in 2022. With a host of fresh content to unveil, Fremantle returned to MIPCOM in Cannes, France; the world’s largest entertainment content market to meet with global decision makers, source international production partners and launch their content agenda for the coming year.
The Brief | Connect, Content and Celebrate
Fremantle challenged us to create a branded environment fit for their business delegates and VIP guests. From a busy schedule of daytime meetings to eventing parties and events, 2Heads were briefed to provide the MIPCOM presents a magical mix of networking events that created unlimited planned business opportunities from morning until night, all against the backdrop of the Cannes’ fabled Croisette on France’s Côte d’Azur.
The Solution | Celebrate Cannes
Celebrating the famous peaks of the Fremantle beachside tent, we created an experience that married big bold content touchpoints with wide open spaces that focused on the Cannes marina. Encouraging 1000+ guests over four days to visit a light, airy space to host a myriad of events, show launches and VIP parties on the sands.
From the Sunday drinks event to the Monday Night VIP red carpet night, Fremantle @ MIPCOM welcomed supermodel Cara Delevigne to launch her new show ‘Planet Sex,’ Brian Cox for the ‘Made of Money’ premiere and a host of other celebrities.
The Results | A Show Stopper
Bombardier exist in a competitive market where at first glance the product ranges are similar and often described through engineering statistics. We wanted to give audiences worldwide a peek into what it would ‘feel’ like to experience the jet. We wanted to use physical demos to let people sit inside the plane, and wellness vignettes so they can understand the innovations on offer, not just hear about them.
With the content screens, we designed an experience that truly embodied Bombardier’s ethos of exceptional by design, where each and every detail was considered from both an aesthetic and practical point of view.
2Heads have partnered with Fremantle at MIPCOM, Cannes for over ten years, the highlight of which might well be the 2019 event where the signature tents of Fremantle on the beach played host to a variety of VIP talent whilst launching their fresh content.