A Digital Vision @ PAS
Rolls-Royce wows guests with digital immersion reception.
Rolls-Royce wanted to promote their ‘Pioneers of Power’ vision to key business stakeholders and decision makers at a tier one aviation event Paris Air Show. An important date in the Rolls-Royce show calendar, PAS draws together over 140,000 industry professionals, 3,500 journalists and 180,000 members of the public.
The Brief | A Digital Welcome that Works
Rolls-Royce wished to focus their presence at PAS on their VIP guest’s journey and ensure every experience; from greeting, meeting and presentation was reflective of the company’s brand. We were chosen to provide a welcome that stood out, evocative of Rolls-Royce reputation as pioneers of the industry whilst still reflecting Rolls-Royces brand values as they conducted business with their peers.
The Solution | Showcasing the Future
We created a central digital experience to showcase the breadth of the Rolls-Royce portfolio to invited guests by way of a 360-degree welcome content canyon. Juxtaposition of different wall angles and additional hidden spaces with synchronised film created a full immersion experience that positioned Rolls-Royce as a world leading industrial technology company in a changing world.
The digital showcase of external façade and internal welcome activations incited visitors to linger. A fully digitalised reception consisting of ten separate ‘walls’ of LED screens told one cohesive story of Rolls-Royce’s product portfolio before taking viewers into Rolls-Royces’ vision for the future. Through full height motion-graphics, we ensured the Rolls-Royce corporate narrative was demonstrated in a way that was tangible and interactive. The result was a high impact experience for delegates, disrupting the way chalets are normally presented at aviation events.
The Results | High Impact
The chalet was absolutely fantastic and I’ve had really positive feedback from a number of senior visitors. Suffice to say, people are already getting excited about what we might have up our sleeves for Dubai.Simon Carlise | Strategy Director | Rolls-Royce
This ‘hybrid project’ combined the talents of our digital content team with the experience of our live team. Using virtual reality (VR) helped the internal team and client to visualise how the final experience would work and brought the space to life in an immersive preview.
Rolls-Royce’s unique environment helped position them as a pioneering industrial technology company that invests in the future; an aviation giant that disrupts the norm and pushes for change via digital engagement.