A New Chapter | 2Heads joins spiro

Every so often, a moment arrives that shifts the horizon, widening the canvas for creativity, collaboration, and ambition. Today marks one of those moments for us here at 2Heads.

After more than four decades of crafting experiences that connect people and brands in unforgettable ways, we’re excited to share that 2Heads has joined Spiro, the global experiential agency within the GES businesses group. It’s a move that builds on everything we’ve been shaping for years while unlocking a bigger, bolder future for our clients and our team.

Why We Made This Move

At 2Heads, our north star has always been simple: use creativity, innovation, and craft to make brand experiences unskippable. As audiences shift and global brands demand more meaningful engagement across markets, the scale of what’s possible continues to grow.

By joining forces with Spiro, we’re stepping into a partnership that gives us the global reach to match our creative ambition without losing the agility, culture, and design-led thinking that define us. It’s the best of both worlds:

• More reach
• More creative collaboration
• More capability across continents
• And the same relentless focus on craft and storytelling that our clients trust us for

As our MD Paul Godwin puts it: “Joining Spiro allows us to amplify our vision on a global scale while staying true to the craft, culture, and partnership that define who we are.”

What This Means for Our Clients

If you’re a partner of ours, here’s the heart of it: everything you value about working with 2Heads stays, and now you gain more. More strategic creative firepower. More delivery capability globally. More opportunities to bring bold ideas into new markets and emerging formats.

Spiro leadership share a deep belief in the power of creativity to transform how brands show up, a belief that mirrors our own. As Spiro Global President Jeff Stelmach said: “By joining forces, we’re combining our strengths in strategy, creativity, and execution to help brands show up with greater clarity and impact. Together, we’ll create the kind of meaningful brand pull, what we call Brand Gravity, that drives deeper connection and long-term growth.”

Staying True to Our DNA

We’ve always believed in being future-ready without losing our roots. From London to Los Angeles to Montreal, our team blends narrative, architecture, design, technology and content to crafted experiences that shift perception and spark imagination. That doesn’t change.

What this partnership does is give us space to elevate that work, to collaborate on a more global canvas, experiment with emerging tools and ideas, and continue designing experiences that people feel long after the moment has passed. This is Experiences, Augmented.

Because at the end of the day, our mission stays the same: connecting people and brands through experiences that can’t be ignored.

 A New Chapter… And an Exciting One

We’re incredibly proud of what we’ve built over the past forty years, and even more excited about what’s ahead. Joining Spiro marks the start of a new chapter full of opportunity, imagination, and creative possibility.

To our clients, collaborators, and team, thank you for being part of this journey. The next era starts now, and we can’t wait to show you what’s coming.