2heads Blog

January Round-up | Sara Lilley | Marketing

It looks like it’s going to be a busy new decade for everyone here at 2Heads as we come to the end of the first month of 2020. Entering our 5th decade certainly doesn’t seem to be slowing us down with 2Headers out all over the world for key events. From installing a new suite for Cisco @ the 02 stadium to setting up a mock-up Bombardier LearJet 75 at the Wings and Wheels event in Arizona, we have hit the ground running.

One of our most enjoyable events got under way at HAI in Atlanta, where we were privileged to work with Airbus for the third year running and start our new partnership with Milestone Aviation. Their unique shaped environment turned many a head. As did the work we did with Disney Ad Sales @ CES, transforming the suites at the Four Seasons into a full branded environment. For more information on the transformation visit: https://www.2heads.com/work/disney-ces-20/

In-house, we were overwhelmed by the positive response to the digital advent calendar Christmas card which raised over £350 for the Make-A-Wish charity from client nominations for their favourite 2Header. We also celebrated with Jenny, our accounts supervisor and Abs, our account executive as they enjoyed their 4th and 1st anniversaries respectively.

Winter Round Up | Sara Lilley | Marketing

The clocks may have gone back, and the days may have shortened but inside Casa 2Heads, the team are still smiling as we celebrate one of our most successful winters. The award season kicked off in style with two nominations with The Drum – the UK’s Leading Marketing and Advertising magazine – one nomination for Business Agency Awards Experiential Agency of the Year and another for Experience Agency Awards Experience Agency of the Year. We were absolutely delighted to then pick up the coveted Drum for the Experiential Agency of the Year Award at the Marriot Hotel, Grosvenor Square.
The joy continued as our very own Mike Elsmore won Unsung Hero of the Year at the ESSA awards for his dedication to creativity and personal development over nearly 20 years with 2Heads. Well done Mike! Another hero at 2Heads this winter was our Martin M, Operations and Facilities Manager who has in the space of less than a year trained himself up for the Be A Warrior Foundation charity boxing match which he then won! All the money raised went to the foundation.
Out and about, we have worked this winter with Brand heroes such as Disney at Mipcom, Cannes, Playtech at G2E and Bombardier at NBAA in Los Angeles. We had the unparalleled pleasure of partnering with De Havilland, a historic brand within aerospace who has been absent for over 30 years but spectacularly relaunched this year, with our team working hand in hand with them at Dubai, their first appearance at a major air show.
We also staged our own micro event at Silicon Milk Roundabout Recruitment Fair at the famous Truman Brewery, London as our HR and Digital opened up conversations with the rising wave of new talent. We celebrated some special anniversaries with our Global HR Director Rebecca Lilley celebrating her first year and our Operations Director Chris Thornton enjoying his seventh! We also welcomed Karolina Kwiatkowska and Julie Butlers, our new 3D Designers to the 2Heads Team. I have to wonder what 2020 will bring …


October Round-Up | Sara Lilley | Marketing

It's award Season and 2Heads were incredibly honored to have been nominated for not one but two Drums Awards; Best Experiential Agency of the Year at The Drum Business Awards and Best Experience Agency of the Year at The Drum Experience Awards! We were also very proud to win Best Aviation Brand Experience Agency at the Aviation and Experience Awards 2020 hosted by CV Magazine. We will have more news on these incredible honors before Christmas.

October was also a hugely successful activation month for 2Heads with projects going ahead @ ACT in Dubai, BLE 2019 in Excel London, ITSA 2019 in Nuremberg, Madrid for Madrid Gaming week and Sydney @ Pacific 2019. We took Airbus to the China Heli Expo and VAS to MRO Europe. We also successfully delivered at some of our flagships shows, MIPCOM 2019 in Cannes, G2E 2019 in Las Vegas and NBAA in Las Vegas. More insights on these huge shows to follow.

The team were delighted to welcome Tracey Alexander as our new Financial Controller, bringing over 25 years experience to the role. Julia Butler joined the creative team as Junior 3D Designer and Ruslans Romanovs joined our expanding Digital Department as Back End Web Developer. Callum Lee, our 3D designer and videographer extraordinaire celebrated 2 years and out and about, our Project Manager James Duke ran the Amsterdam Marathon for Alzheimer’s Society and his Grandma Margaret who has lived with the condition for 9 years. If you want to support JD, visit his Just Giving Page

September Round-Up | Sara Lilley | Marketing

September was the month of charity and cake here at 2Heads. One date firmly marked in everyone’s calendar was the 27th September. Not only did our budding cake-bakers prepare for our Macmillan Coffee Morning with offerings to make the Bake-Off proud, but also our Director of Client Services Ben McDonald ‘Braved the Shave’ to raise money for MacMillan Cancer Support in memory of his late mum. The morning raised over £1000 and there is still time to sponsor Ben @ #BenGoesBald.

Our Autumn client programme also leapt into action this month as our teams boarded planes and headed out to support clients across the globe. Our two Executive Directors James Simpkins and Paul Godwin made their way to Montreal for EventHive 2.0’s debut hosting the HMI Gala Dinner. We also visited Amsterdam for IBC, Singapore for MRO Asia, and Washington DC for AFA 2019 with clients Sierra Nevada. Our project managers James Duke also jetted out to Monaco for their celebrated Yacht Show with a tricky roof-top build and an Airbus helicopter to negotiate.
Closer to home, we partnered with Rolls-Royce at DSEI, welcomed SIBOS to the UK for BNP Paribas and visited IBMS with our highly valued new client TOSOH. We also continued our long-term relationship with ITV at BLE 2019. Our US office were also hard at work over at NASPL in Arkansas.

Our team also grew again this September as we welcomed Rupinder Bhogal as our new HR and Talent Manager and Yoichi Adachi as our Front-end developer helping to expand our digital offering. We celebrated our Creative Lead Ryan Simpson's incredible 11th year with us and Project Manager Tom Farrand’s 4th year. In perfect recognition of all the team’s hard work, we debuted at no #12 on the C&IT Top 50 UK Event Agencies; the highest new entry.

Summer Round-Up | Sara Lilley | Marketing

As temperatures rose and the UK enjoyed one of the hottest summers on record, 2heads also celebrated the sunshine with their annual summer party. From company golf tournaments to caricature artists and champagne, a great time was had by all.

The month of August continued its sunny nature with the addition of Dan Hall as Freelance Business Development Director to the 2heads family. With over 12 years in the brand experience industry and following on from a successful four years at Freeman XP, we are all looking forward to working with Dan this autumn. We also had the pleasure of recruiting Harley P, the Chairman’s golden retriever puppy and our new CMO (Chief Morale Officer!)

August was also business as usual with team members in Moscow for MAKS 2019 and in Cologne for our inaugural visit to GamesCom with Airbus. Please visit our Work page for insight into our most recent activations.




11th September 2019 | 2heads highest new entrant in C&IT's TOP 50 Agencies | Craig Wildman 

We have received some incredibly exciting news this week – 2heads has been named in the Conference & Incentive Travel’s Top 50 UK based agencies. What’s more, not only have we been recognised as one of the industry’s leading agencies in the conference and meetings space, but we were also the highest new entrant at number 12, which is a huge achievement for the agency. The Conference & Incentive Travel’s Top 50 is published annually and forms part of its 2019 State of the Industry: Agency Report, which looks at how agencies have built success over the past 12 months and the market challenges facing professionals today.

Being included in the Top 50 of one of the most prestigious rankings in our industry is a fantastic result. It is a testament to our continued strong performance which is driven by the creativity, talent and dedication of all our team members, in addition to the outstanding client relationships individuals have fostered within 2heads. I am proud we have cemented our reputation as one of the leading independent agencies, by creating and delivering truly amazing experiences for our clients, and on behalf of the leadership team would like to thank everyone who has helped the business to achieve this.

As a company, we are focused on delivering first-class results for our clients and this industry recognition will support our strategic aim of attracting and retaining valuable new business that will help us continue to climb the industry rankings for years to come.



August 2019 | 2heads Launch EventHive® Website | Nick Rosier | Meetings that Create a Buzz 

The office was abuzz this month as we officially launched our proprietary software EventHive®’s new home; www.eventhive.com.

This life-changing digital tool was first the brainchild of Founder Pepe Parra and Executive Director Paul Godwin back in 2012, when it was known as EventPro and was beta tested by aerospace client Bombardier no less. Following this initial success, the software was developed under the careful custodianship of our developer Tony Dykes who worked front-line with clients, listening to their problems and adapting the software to meet their needs.

EventHive® is a robust software solution created to make scheduling meetings at live events faster, easier and more efficient than ever before. Allowing our clients to manage meetings with a dynamic range of flexible communications, data and ROI capture and the ability to streamline global event programmes. Evolving with the changing landscape of our online world, we sharpened this digital tool and launched EventHive in 2016 to much b2b excitement, working initially with FremantleMedia, Disney Media Distribution & Endemol Shine Group at MIPTV.

Since the 2016 launch, EventHive® has partnered with 20+ clients on 100+ events; supported 6,000+ client users on over 23,000 meetings and welcomed over 32,000 guests. We partner with global brands; Disney, Fox, BNP Paribas, Bombardier, UTC and Freemantle, and look forward to seeing where our new improved version EventHive® 2.0 will take us.

 July Round-Up | Sara Lilley | Marketing 

July has been the month of creativity here at 2heads with new client work in aviation, property, technology and tele-communications for premier shows such as MIPIM and Mobile World Congress in progress. Our Senior 3D Designer Ceyhun Tonyaloglu summed up the creative mood with a series of beautiful images now proudly showcased on our social media accounts.

2heads welcomed Rashmi Sharma this month as she joined the finance team and were very happy to congratulate Ryan Simpson, our Creative Lead and one of the longest serving members of the team as he married his fiancée Hollie. There were new beginnings celebrated inside the office as well as our account executive Abs Patel clinched a deal with new client Cisco to update their hospitality suite at the 02 and Clients Ops Mark Smith and Sam Potter travelled for the first time to the Philippines for Playtech at PAGE. Richard Parker and Martin McNulty also took Rolls Royce STEM up to the Big Bang East Midlands Fair.

As summer took hold, some of us donned our trainers and hit the mud. 2heads founder Pepe Parra tackled the punishing Tesserillo Endurance Race in Spain while Global HR Director Bec Lilley completed 10 miles and 25 obstacles on her 4th Tough Mudder; she still has three more to go this year! Inside, the office kindly supported local St Paul’s Church school by buying up most of their cakes to raise funds for this year’s amazing mud kitchen, transforming both the garden and the children’s playtime.

June Round-Up | Sara Lilley | Marketing

It has been a particularly successful month here at 2heads with new talent joining the growing team and impressive activations happening all over Europe.

Arva Adanji joined the 2heads Finance team as project accountant and we were also very happy to welcome back Lisa Hill, returning from maternity leave to re-join the studio as Creative Lead. Sasha, our strategy Director also celebrated his 4th anniversary here at 2heads.

There was definite European flavour to our month, beginning with our activation for Logrythym at Infosecurity in London Olympia, moving to the bespoke opening at Art Basel for Netjets with inspiration artist Matthew Day Jackson and then on Frankfurt for Bombardier at AP&M. The month was brought to a close with the inimitable Paris Air Show 2019 where we partnered on five chalets for Meggitt, Bombardier, 328, VAS Aero and Rolls Royce.

Our American team were equally busy, with members in at the US Travel Association at IPW 2019 for CityPASS, Antwerp for SG at EL Congress, LIE Vegas for ITV, a great activation at Licencing Expo for Legendary and then onto Cannes Lions for our first event there with our long-term partner Disney.

Lastly our inspiration of the week; our long-standing partner Chris Cadle of Outline Displays, with whom we have been working for 20 years. Chris is sadly undergoing treatment for cancer and to raise awareness, we were very happy to sponsor his nephew along with two fellow members of the Territorial Army as they ran 23 miles for Macmillan Cancer Support. Read more @


Friday 21st June | Longest Day Challenge | Liz Farmer | Office Manager

On Friday 27 June our very own James Duke, Project Manager at 2Heads, will be playing an arduous Charity Golf event known as the “Longest Day”. The event consists of four rounds of golf commencing at 04:00 and finishing at 22:00. James will cover approximately 50,000 – 60,000 steps for the duration of the day and he will be playing with eight of his friends from Manchester at four different venues; Shrigley Hall, Bramhall, Hazel Grove and Bramhall Park. James is attempting to raise a sum of £200 in aid of Macmillan Cancer Support and is £95 short of his target!

His fundraising page is: https://www.justgiving.com/fundraising/james-duke9 

Please visit to help him reach his worthwhile goal!


2heads launches re-imagined website

Thursday 16th May | New Website Launches | Craig Wildman | Managing Director

Today has been a very exciting day for 2heads and for myself as we launch the first stage of our newly re-imagined website.

The product of a 4 month collaboration between our internal team and external talent such as Jist Studios, Intuitiv Development, Spotted Dog Design and FeedmeLight animations, I feel we have created a platform that truly reflected our love for creative innovation.

Initially, our objective was to refresh the website. However, as we delved deeper, it became clear we needed a completely new platform to better showcase the world-leading work we do and to also show the world the outstanding quality of our team through video and editorial content of them in action.

2heads has undergone an evolution in answer to the pressures of socio-economics and industry change and we have never had such a talented, forward-thinking team. I wanted a website that truly reflected their success. 

Today is the start of a longer journey for our website with software micro-sites already in development and I look forward to seeing where our rejuvenated online presence will take us.


Our Chairman Pepe Parra cycles 1000 miles for charity …

... Teaming up with YELO and ELEVEN other intrepid cyclists on a ten day challenge from lands End to john O'Groats

Sunday 12th May | Day 10 | Golspie to John O'Groats | 110km

Leaving at 6am seemed crazy at the start but as we left the pretty village of Golspie, the method behind our madness became apparent.

Having pushed on yesterday past Tain, we had earned ourselves an additional 30kms and this, combined with the early start, meant we could get to John O'Groats for midday and have time to enjoy our achievement.

Everyone of the team was on fire and as we hit the A9, we started to fly. Not to say the route was easy. The road hugged the coastline which was beautiful in its stark ruggedness, but was also fairly bumpy with some steep inclines.

It did not seem to hold us back today though and we stopped only twice, once for good scottish porridge and again at Wick Tesco for coffee. Our sights were set on John O'Groats and nothing was going to stop us.

100kms in and we pulled steadily through the flat countryside towards to sea. The famous sign post came into view and we had arrived. A few damp eyes and many hugs later, we took a moment (with a glass of bubbles) to take in the achievement.

Lands End to John O'Groats over 10 days and over 950 miles. Across moors and through forests, along the coast and over bridges. We had made it. Yes, our legs had burned, we had been saddle-sore and weary, and we had to dig deep sometimes, but we had achieved something quite special.

Not only had we raised money for some graet charities thanks to the generous donations of our supporters but we had also forged friendships and created memories that would last a lifetime.

Saturday 11th May | Day Nine | Fort William to Golspie | 220km

There is only one word to describe the penultimate day of our challenge; killer. Everything about the ride served to test us; our physcial well-being, our resolve and our friendships.

Every stretch was tough, from the ride out of Fort William to Invergarry; a little warm-up of 42km under the watchful eye of Ben Nevis to the gruelling climb alongside the breath-taking stretch of Loch Ness. We stopped for lunch and scones at the postcard perfect Cameroons Tea shop above the Loch and next to the Foyers Falls but did not really have the energy to enjoy it. There was a few nodding dog moments as we sat in the warmth.

The beauty of the Loch kept us going and I definitely had to dig deep after we left it behind. The long run along the A9 to Tain never seemed to end and the Firth appeared to stretch forever.

Finally as the sun started to set, we started a glorious descent to the beaches and golden bays of Golspie. It was late, but our gracious hosts had waited for us and exhausted we sat down to steaming plates of meat, neeps and tatties. Time to raise a glass, none of us had ever cycled so far and it was certainly time to celebrate.

Friday 10th May | Day Eight | Glasgow to Fort William | 171 km

Today was the start of the Scottish adventure and I was very aware that the next two days would be the longest legs of the journey. 

I was also a little skeptical about the traffic along the journey out of Glasgow but it proved to be very enjoyable with wide cycle lines and a great vista of the growing towers of the city. Then, just a brief 10 kilometers north of Glasgow, we found the long glorious stretch of Loch Lomond. I would suggest coming over the road which is narrow and bumpy and use the cycle paths that circumnavigate the Loch. You get the most amazing views across the stretch and can enjoy the lakeside stops, complete with piper and bagpipes.

The ride got a little un-comfortable after 81km when we started the ride up out of the loch to lunch at Tyndrum. The heavens opened and we ended up having to dry all our soggy gear in the Real Food cafe.

The wet feet and cold hands could not dim the splendour of the next stage though, the 90kms through the spectacular mountains of Glencoe to Fort William. My legs burned ... my heart was pounding, but it was still the most mesmeric place I have ever cycled.




9th May 2019 | Day Seven | Carlisle to Glasgow (158km)

I think today might have been my best ride. It was a long ride, but I didn’t feel that I had to push myself. Instead, I found a great rhythm and stuck to it. I was a little behind the other out of Carlisle, mainly because I just didn’t sleep the night before, but I caught up with the others around Lockerbie for breakfast at Café 91 after about 40km.

The next stretch was long and the road was broken in places so there was a fair amount of shuddering and bouncing about. The countryside was lovely, the hills just rolled past, green and verdant and the fact we were on cycle tracks really helped take the stress out of navigation. Lunch stop after a further 50km was at the Heathergyll Transport Café which did a great soup and omelette before another 39km to Larkhall and coffee.

The last leg into Glasgow was actually quite fast for me, and I am definitely feeling my legs are getting stronger. The national cycle path made all the difference into the City as well as we didn’t have to negotiate the trucks and could just let ourselves go. A total of 150km down and we were now firmly in Scotland.

8th May 2019 | Day Six | Preston to Carlisle (146km)

The big black clouds in the weather forecast sent a sinking feeling to my stomach Tues evening, so I decided to get up early and crack on ahead of the group. There wasn’t much to see between Preston and Lancaster and I just wanted to get the first 40km under my belt before the heavens opened. Later the rest of the group said they wished they had done the same!

Stopping at The Lodge for a great Eggs Benedict on the A6 just north of Lancaster, I then got my head down and covered the next fifty kilometres relatively quickly. Then I got a puncture … and my inner tube did not have a long enough valve. Panic was about to set in when a very helpful guy stopped and offered me help. We hid my bike behind a hedge, took the front wheel to the nearest bike shop and then he drove me back to fit it to the bike ... certainly reinforced my belief in mankind again.

The others caught up with me on the 34km to lunch at the Olive Café in the very pretty town of Kendal. The drizzle was tough going, it froze my face and made the roads sloppy but my brakes did brilliant, as did the wet weather gear and there was nothing a hot mug of soup couldn’t fix.

We all regrouped for the Le Shap Pass climb out of the Lakes and Cumbria towards Carlisle, an incline of 1500m over a 9 mile stint. It’s grueling physically; I much prefer a sharp quick incline and it really burned our legs out. Luckily the Beehive Inn at Penrith was just as quaint as Kendal, and with a few protein bars, we powered home to The County Hotel in Carlisle, a total of 149km done for the day.

7th May 2019 | Day Five | Shrewsbury to Preston (140.8km)

There has been a lot of looking down today. The A49 is very busy today and we had to be very focused on the road just in case we hit a pothole and threw ourselves in front of a lorry. We headed up to Preston from Shrewsbury, all the way through the middle of the UK from the Midlands to the North. We stopped a few times, at Wem for a quick breakfast and again in Whitchurch before heading for lunch in Warrington.

The Partridge in Warrington was a great stop just before town and after a total of 59 miles, we all needed to refuel before the last 39 miles. Legs have been pretty good this morning, a bit stiff but feeling strong. The rest of me is tiring but I’m sure once I've eaten, I’ll feel right as rain. I have been eating well on this trip, the guys can’t believe I can eat a Lasagne and chips and still power up a 19% incline. Then still find room for pie or fish and chips in the evening. At this rate, I’ll come back heavier than I came! Right, back to the saddle and the last stint to Preston.

6th May 2019 | Day Four | Chepstow to Shrewsbury (144km)

Ok, so day four looked like it was going to be another killer day with other 150km to conquer across southern wales before reaching our target town of Shrewsbury. 7.30am was bit of a bleary start for all of us I think, yet my legs were definitely toughening up and I did not feel half as bad as they did on day two. The massage the night before seemed to have done the trick and once I got going on, our first 30km ride to breakfast seemed easy in comparison to previous days.

The weather was a little grey though and rain threatened. Thank goodness for my new boot covers which kept my feet toasty warm until the breakfast stop at Coffee#1 in Monmouth and our second mile-breaker in Hereford. The south welsh landscape was stunning and it was a joy to cycle through. The Wye Valley was even more breath-taking though we got lost a little bit. After 63km, I needed the rest before the next 25km to Leominster. This section seemed fairly easy, and I was surprised to see our lunch stop so quickly.

Tiredness seems to be the theme of today, everyone is feeling fatigued and a little worried that we aren’t halfway yet, though our legs feel bruised. Luckily, the afternoon was a easier 60km, broken with a stop The Green Dragon in Church Streeton and ending at the Travelodge in Shrewsbury. Time for a early night, and a quick prayer to the storm clouds that they go away by morning!

5th May 2019 | Day Three | Exeter to Chepstow (154km)

Day three and we were all up early, ready to leave Exeter Travelodge behind us and head for Somerset. I really enjoyed the first 20km to our breakfast stop in Cullhampton. The sun was shining, it was bright if a bit chilly and there were no hills! I can’t tell you what a relief it was to get onto a flat and find my rhythm. Almost as good as the baked beans on toast in the café!

I needed the energy, the next trip was over 69km to Axminister and the Lamb pub at Weare for Sunday lunch. We arrived in pretty good spirits and my legs still felt ok, however the pub landlord wasn’t all that impressed that we were a little late and we got demoted to a side room. Some got fed quickly, others he made wait for an hour in punishment! The next stretch was again fairly flat with one hill of c500 meters which, after the 1500m inclines of the day before, didn’t seem to bother anybody.

Our last stop of the day was in Nailsea, a pub called Sawyers, which was rough and ready yet did a fab cup of tea.  We needed something, the first hill out of Nailsea was the steepest incline we’ve done to date with 19% gradient for almost a km. It’s not for the faint-hearted. Neither was the last little kick up to our hotel; the Severn View Travelodge, a nasty little hill about three miles out. We all sighed with relief as we pulled up. I couldn’t quite believe we had covered over 143km.

Overall, I found today a lot easier than yesterday with some great speedy flats and mile-eating stretches where I really got to test the bike. Just ready for my reward; a nice leg massage arranged by our leader and a pint of Guinness down the Boars Head pub.

4th May 2019 | Day Two | Liskeard to Exeter (89 km)

Day two and I think the trepidation was even higher than yesterday. Memories of aching legs and shin cramps crept in. Everyone was talking about the climbs, the brutal wind of Dartmoor ... all scary stuff. I had done a bit of damage limitation the night before by propping my legs up against the wall and taking some ibuprofen. Flexseq is pretty good for the knees too.

Leaving from Liskeard, our first 24km took us to Tamar Trails café just before Tavistock. A nice route and great for warming up the legs. We did notice however that every stop was just before a incline today! Things got tougher from then on as we entered Devon and took on the beautiful if rugged Dartmoor. It was only 22.8km to lunch but every one took it out of me. Dartmoor has the most amazing scenery but it’s very windy and you have to keep you head down so you miss a lot. I would suggest stopping every now and again for photos to make the most of the moment.

Lunch was at the Two Bridges Hotel, a lovely stop right in the middle of Dartmoor, which does a great fish and chips. Then back off for the 21.7km to Morehampton. I didn’t find it quite as tough as yesterday, but some hills in Dartmoor are just plain brutal. There are some fabulous downhill rides and if you have the right bike, you can fly around some of the bends – very exhilarating even with the wind. We had to have a cream tea at our afternoon stop, as we couldn’t leave Devon without some clotted cream.

The last 30km took their toll. The hills just kept on coming. We were staying at the Exeter Travelodge and it seemed to take forever to get there. But we did, and day two came to an end. 1895m of ascent and 93.31km of hills. These are the two hardest days and I’m glad to see the back of them. However, I wouldn’t change anything. Dartmoor was simply a revelation and it’s been amazing to see just how beautiful the Uk is firsthand.

3rd May 2019 | Day One | Lands End - Liskeard (121.3km)

First day started with a lot of nervous anticipation and a few bags under the eyes after bit of a restless night’s sleep. Legs were feeling good, but I was definitely worried about the lack of training. Especially when comparing notes with some of the other riders; ironmen and women, pro-riders and cyclists who had completed 800 miles in the prior month before tapering their training. I tapered my training too, but I capped out at 60km and the last time I cycled over 100kms was 8 years ago. Todays ride was 142 km.

Turns out the ride was also an ascent of 1908m with a few extra kms added to the journey from getting a bit lost; (Garmin’s are wonderful things if you know exactly how to use them) though our group fared better than another group who ended up down a bridleway.

Starting out in Penzance, we had a 10 miler to Lands End and our official start; it doesn’t sound much but the first hill was fierce and woke us all up. Then back to Penzance for a coffee stop at Costa, 18.1km in and the big hike to Truro beckoned. We got to Truro and the Chaos Café in good time, a further 45.8km done. I was feeling good, feeling strong. Then it all went a little wrong. The hill in Cornwall are brutal and there is just no avoiding them. We stopped in St Austell after a further 27.7km and my legs were burning. I was looking at the support van longingly! We powered on though, through the last 27km or so and up the hill into Liskeard. First day done!