Paris Air Show, Powered by Innovation

At one of the world’s biggest airshows, cutting through the noise means going beyond the static and the expected. This year, we partnered with Airbus and Qatar Airways to deliver two immersive experiences each one crafted to tell a unique story and spark meaningful engagement.

Airbus: Leading the Future from Home Turf 

With the Paris Air Show unfolding on home turf, Airbus made sure its presence was impossible to ignore. From a powerful line-up of static displays including the A400M, NH90, A350-900, Eurodrone and H225M to an expansive pavilion that dominated the air show.

At the heart of their pavilion was the all-new Experience Area, a visionary space designed to immerse visitors in Airbus’s bold future. As the largest space at the show, the pavilion blended hospitality with innovation, but it was the Experience Zone that truly captured attention.

Central to the Experience Area was the Nexus, a dynamic, tree-like installation symbolising how innovation branches across every division of Airbus from Commercial Aircraft to Helicopters to Defence and Space. This sculptural centrepiece wasn’t just visually striking it embodied the connective energy behind Airbus’s vision for the future in aviation decarbonisation.

Surrounding it, visitors engaged with hands-on simulations that brought Airbus’s capabilities to life. From refuelling missions aboard the A330MRTT to piloting the H140 helicopter and the largest cargo door on the A350F, the Experience Zone offered a dynamic, interactive journey into the future of flight.

A World-Class Presence from the World’s Best Airline

Being the world’s best airline is more than a title, it’s a commitment. And at the 2025 Paris Air Show, Qatar Airways delivered an experience that lived up to that promise.

We helped bring their vision to life with a premium VIP chalet, where guests were treated to exceptional hospitality and a front-row seat to the airline’s innovation. On display were the striking Boeing 777 in UEFA Champions League livery, the luxurious Gulfstream G700, and the captivating L’Univers experience.

L’Univers: A Journey Beyond Travel

More than just an exhibit, L’Univers was an immersive storytelling space that invited guests to explore the world of Qatar Airways. From the moment you stepped inside, an immersive tunnel welcomed you to step into the world of Qatar.

One side of L’Univers celebrated the airline’s sponsorships with a display of Paris Saint-Germain memorabilia, including signed boots from Neymar, gloves from Gianluigi Buffon, and framed jerseys. Guests could take photos beside the UEFA Champions League trophy and enjoy a digital activation that let them pose virtually with their favourite PSG players.

Football legends David Ginola and Blaise Matuidi made special appearances, signing shirts and greeting guests.

This zone also demonstrated Qatar Airways’ cutting-edge inflight connectivity, showcasing Starlink’s ultra-fast Wi-Fi with iPads loaded with the latest entertainment, just as you’d find onboard. Guests could also collect a custom Qatar Airways passport stamp to commemorate the visit.

Elevating the Premium Experience

On the other side of L’Univers, guests explored the latest version of the award-winning Qsuite, interacted with Sama on the move, and indulged in the iconic Diptyque fragrances offered onboard.

From luxury hospitality to immersive brand storytelling, Qatar Airways made a bold and unforgettable statement at Paris Air Show. This was more than a presence, it was a masterclass in premium experience design.