Moments in May: A Month of Brand Experiences
Qatar Airways at Arabian Travel Market
At ATM Dubai 2025, Qatar Airways made headlines with a bold, immersive brand presence and we’re proud to have played a part in bringing that vision to life.
Working closely with the Qatar Airways team, 2Heads designed and delivered an experience that blended cultural storytelling with technological innovation. From the moment visitors stepped into the space, they were taken on a journey to explore the best in luxury aviation.
A key highlight was the unveiling of the Arabic-speaking version of Sama On The Move, the world’s first digital human cabin crew. Sama brought an engaging, human touch to cutting-edge technology, further deepening the connection with regional audiences and reinforcing Qatar Airways’ leadership in digital innovation.
Commonwealth War Graves Commissions
2Heads were honoured to part of the CWGC For Evermore: Defenders of Peace Roadshow, celebrating the 80th anniversary of VE Day.
Designed to engage a wider and younger audience, the experience is built around a vibrant new brand palette, a custom exhibition trailer, and a fresh, modern approach to storytelling. Through interactive content and digital discovery, visitors are encouraged to learn, reflect, and remember in meaningful ways.
Bombardier – Milken
The Art of Altitude was the brainchild of our Montreal office and showcased unmatched harmony between creativity, technology, and guest experience in a small-format build. With our client’s flagship aircraft taking centre-stage, an oversized 3D printed-model served as one (of several!) canvases for stunning projection-mapped visuals, powerfully immersive audio, haptics, and aroma: all playing in unison autonomously 24-hours a day, or influenced seamlessly through a custom user-driven touch interface. With only 4 weeks from initial pencil sketch to the unveiling in Beverly Hills, this project demonstrated the prowess of our newest Canadian team.
The Wall Street Journal CCO Council Summit
We were thrilled to kick-off our relationship with Wall Street Journal at their CCO Council Summit in London. This influential event convened global compliance leaders to explore the critical issues reshaping their world, from geopolitical risk to the accelerating impact of AI. It was a privilege to help create a platform where high-level dialogue could thrive.
AVIS Budget at Tough Mudder
For the second year running, 2Heads partnered with AVIS Preferred to bring a moment of calm to the chaos of Tough Mudder. Nestled among the mud and mayhem, the AVIS Preferred zone offered participants a welcome escape with massages, hydrating drinks, and cool ice baths for recovery. Designed to encourage sign-ups to the AVIS Preferred programme, the experience struck the perfect balance between recovery and reward.
And yes, a few brave 2Headers even jumped into the mud to tackle the course themselves!
CAE at EBACE
2Heads continued its longstanding presence at EBACE, marking over 15 years of delivering standout experiences at the show. One of the highlights this year was our collaboration with CAE, where we brought innovation to the forefront with a cutting-edge Apple Pro VR zone. Attendees were invited to step into the cockpit and explore CAE’s advanced training environments through immersive virtual reality, an experience that truly showcased the future of aviation technology.
Legendary at Licensing Expo
2Heads makes it back to Las Vegas for another year at Licensing Expo with Legendary. Together, we brought the iconic stories and worlds of Legendary to life with a bold, cinematic presence on the show floor. From immersive design to impactful brand storytelling, the experience celebrated Legendary’s powerful IP and captured the attention of industry leaders and fans alike.
Work with us
Could our approach make your brand story even more compelling?
Related News
Zero Hour for Experiential Marketing
2Heads explore how storytelling can transform experiential marketing into a more sustainable practice creating unforgettable moments that leave a lasting, meaningful impact.
Disney’s ABC Pre-Oscar party
2Heads work with Disney Advertising to create an unforgettable night at this years ABC pre-Oscar Party.
2Heads Talks | Fireside edition
Matthew Jarman, Head of Digital & Content, and Sam Drew, Head of Creative Technology, come together for a candid fireside chat exploring the future of experiential marketing.