Services

THEMED ATTRACTIONS

Imagination and Immersion

As a global theme park design company, we craft immersive attractions and themed experiences that combine storytelling, narrative design, technology, and world-class architecture. We build immersive environments and fantastical worlds that excite and thrill families all over the globe.

Our theming specialists craft immersive, story-led attractions that blend physical design with digital innovation to turn visitors into lifelong fans. From concept development to completion, our work in themed attractions transports audiences into emotionally resonant, interactive worlds.

Seamlessly integrating spatial storytelling, advanced media, and cutting-edge technology. Whether we’re creating branded zones in theme parks, museum experiences, themed entertainment complexes, or multi-sensory destinations for global audiences, we focus on engagement that endures.

Our themed attractions are not only built to wow, they’re built to evolve with fans and brands alike.

Immersive Experience Design

Our team designs fully themed environments where narrative, architecture, lighting, and sound converge to tell a compelling story. We develop immersive storyboards, experience flows, and multi-zoned attractions that guide guests through a cohesive, sensory-rich journey. Guest flow and crowd management are considered at every stage to ensure seamless visitor experience.

Creative Technology & Interactives

We integrate future-focused tech, from gamified media walls and AI-enhanced storytelling to VR/AR and responsive projection, to deepen interaction and drive repeat visitation. Our in-house technologists and developers build custom systems that are intuitive, scalable, and thrilling. These touchpoints often combine immersive audio, and special effects to maximise impact.

Content & Media Production

Our content team produces everything from interactive storytelling modules and motion graphics to character animation and real-time generative media. Each piece is designed to play a strategic role in the themed experience, extending the story through digital platforms and physical touchpoints alike.

Discovery

Storyworld Development

We begin by co-developing the overarching narrative universe through client workshops, stakeholder interviews, and competitor benchmarking. This includes defining audience archetypes, emotional beats, and brand integration goals. The result is a unified creative vision that drives every design and technical decision.

Experience & Spatial Design

We design the physical space with immersive storytelling in mind, mapping visitor journeys, producing concept art, and building 3D/CAD models of every environment. Zones are themed with architectural cohesion and layered with theatricality, while modular flexibility allows for future updates. Mood, soundscapes, lighting, and materials are selected to deepen narrative immersion.

Content & Technology

In this phase, we plan the digital spine of the attraction, outlining all screen-based experiences, tech-enabled touchpoints, interactive storytelling systems, and sensory augmentation. We script original content, storyboard animations, and develop custom applications for guest interaction. Content is built to scale across different platforms and is designed for long-term performance.

Production, Integration and Installation

Our production teams work with global specialists to fabricate themed environments, install AV/tech systems, and run rigorous onsite testing. Seamless integration of lighting, media, motion, and interactivity is coordinated through our central project team. Throughout build and install, quality, safety, and experience fidelity are strictly maintained.

Launch, Training & Support

Ahead of public opening, we provide full operational training, technical documentation, and content calibration. Post-launch, we offer ongoing maintenance, analytics reporting, and content refresh cycles to keep the experience relevant and reliable. Our support ensures the attraction evolves with your guests, delivering long-term emotional and commercial impact.

Whether your project calls for a bold new concept design or a strategic refurbishment and redesign, we create immersive destinations built to evolve. Get in touch today.