Customer Experience Center

LIVE | Belden

Belden’s hybrid CIC launch signals bright future for experiential marketing.

With the advent of the pandemic and a growing need for sustainable alternatives to air travel, consumer innovation centres are growing in popularity again. We were commissioned by Belden to build their physical centre in Stuttgart, Germany. Belden Inc, a global leader in high quality signal transmission solutions, have a comprehensive product portfolio they needed to market and we proposed a hybrid solution of digital and physical CIC spaces to allow their visitors experience a near parallel immersion into this portfolio and ethos.

Belden CEC Virtual Innovation Centre

The Brief | A Multilayered Approach

The Solution | A Virtual Grand Opening

We created and hosted a hybrid grand opening on our proprietary software EventHive VX that included experience design, production, augmented-reality, broadcasting, motion-graphics, streaming, networking and video content creation to:

The Results | A Tangible Return

Through game engine technology, 2Heads designed a version of the CIC that excited and enticed with creative elements not possible in real life. With delays to the launch of the physical CIC, Belden were able to launch their online version to a much wider audience via a grand opening ceremony held online via EventHive VX.

Our internal stakeholders were blown away by the new format and are already looking forward to the next one! The virtual event enabled us to access our key customers around the globe and kept them engaged throughout. The platform is really strong and complimented the Belden content and speakers perfectly, also allowing our audience to interact in a meaningful way

Ghislaine Burmeister | Marketing & Communications Manager | Belden

The Belden CIC launch enjoyed over 1000 VIP guests from sixty-one countries and hosted over 2,700 sessions. From this there was 13,000 direct interactions and the virtual CIC continues to receive an average of 200 visitors per day.

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