Agnostic Design: Five Ways to be Agile

BLOG | 20 September 2021

Good Design is Obvious. Great Design is Transparent

Joe Sparano | School of Art & Design, Washington

The popularity of agnostic design is on the rise, from architecture to technology development, and as the events industry enters a new era of required flexibility, we review the best practice tips we are using when planning brand experiences for 2022.

The principle of good agnostic design is ‘designing for everything will lead to better design for everyone.’ In the events world, we see this as designing an event that offers a seamless experience across many formats, be it live, virtual and hybrid without the need for special adaptations.

Here are our go to tips when designing events agnostically:

  1. Audience 

2. Build on Key Principles

3. Review Efficiencies

4. Consider Experience Translation

 5. Challenge your Thinking

We hope you find our top tips useful. Planning brand experiences using agnostic design is a complex process so if you have any questions , please just drop us a line.

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs | Apple Inc