Bringing Peppa Pig to Play 

  • ClientMerlin Entertainments
  • IndustryThemed Entertainments & Attractions
  • ProjectPeppa Pig
  • LocationBillund, Denmark

A puppet-led live show bringing the Peppa Pig x LEGO® DUPLO® world to life for LEGOLAND® Billund’s youngest guests.

Peppa Pig Like You’ve Never Seen

2Heads partnered with LEGOLAND® Billund to bring the very first Peppa Pig x LEGO® DUPLO® collaboration to life as an immersive, live puppet show experience. Designed specifically for young children and their families, the show combined storytelling, music, education and play translating the charm of Peppa Pig into a LEGO® DUPLO®-inspired world. From narrative development and scripting to technical programming and show operations, 2Heads helped LEGOLAND deliver a joyful, repeatable live experience tailored to its youngest guests. 

01

The Brief

A key requirement was that the experience be delivered as a puppeteer-led show, something new for the Billund park, but perfectly suited to younger children. The show would debut exclusively at LEGOLAND Billund before being adapted for other parks. 

02

The Strategy

The show was located within a newly built children’s land designed for this exact age group, complete with a play park and family-friendly infrastructure ensuring the experience felt intuitive and accessible for parents and children alike. 

04

Results

Educational elements such as colour recognition and follow-along movement were seamlessly embedded into the narrative, allowing children to learn while they played. Feedback from families was overwhelmingly positive, with parents praising the pacing, clarity and gentle educational value. 

Following its success in Billund, the show was adapted and rolled out to the New York LEGOLAND park, where new scenes including a picnic and supermarket were introduced.  

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