Lilo & Stitch: Crate of Mischief
- ClientDisney Consumer Products
- IndustryMedia and Entertainment
- ProjectLaunch of Lilo & Stitch Live Action Movie
- LocationBattersea, London
A disruptive London pop-up that reignited love for Stitch, driving anticipation for Disney’s Lilo & Stitch live-action movie.
Stitch Lands in London: A Mischievous Pop-Up Experience
Over the spring, everyone’s favourite blue alien, Stitch made a triumphant return to the big screen and Disney Consumer Products (DCP) EMEA wanted to celebrate in style. DCP and 2Heads worked together to design a bold, disruptive, and unmissable activation right in the heart of London. The goal: drive engagement with Disney’s product range while sparking excitement around the latest Disney Lilo & Stitch release. With a focus on children and young families, the activation needed to capture imaginations, create buzz, and showcase the playful spirit of Disney Stitch in a way only Disney could.
01
The Objectives
Stitch Crash-Lands in London
Deliver an activation that not only celebrated the breadth of product tied to Stitch’s return to screen but also drove meaningful consumer impact.
Deliver an activation that not only celebrated the breadth of product tied to Stitch’s return to screen but also drove meaningful consumer impact.
- Generating nationwide buzz with a disruptive, unmissable activation in central London.
- Driving retail engagement and product sales by showcasing the latest and greatestStitch product offering to families and fans.
- Encouraging organic social media sharing by creating a highly visual, playful experience designed to be posted and shared.
- Capturing the hearts of Disney’s core audience — children, families, and passionate Stitch fans with an immersive and memorable experience.
- Demonstrating value to retail partners by linking experiential creativity directly to consumer demand and product visibility.
02
The Strategy
Unleashing Stitch’s Mischief
The joint strategy was to design an activation that was as playful and disruptive as Stitch himself, while driving a seamless consumer journey from discovery to purchase.
The joint strategy was to design an activation that was as playful and disruptive as Stitch himself, while driving a seamless consumer journey from discovery to purchase.
Together we:
- Seamless design: Created a smooth, intuitive flow through the activation, ensuring families could easily explore, engage, and interact.
- Hidden surprises: Incorporated branded “Easter eggs” to build excitement and reward fans with playful nods to the movie.
- Emotional product storytelling: Showcased the breadth of product in ways that encouraged emotional connection, inspiring fans to want to continue their Stitch experience at home. QR codes provided a frictionless path to purchase.
- Immersive storytelling: Ensured every activation moment was tied directly to the film, exciting fans and extending the cinematic experience into real life.
- Location-led impact: Selected a location that placed the activation in the path of its core audience. Battersea Power Station was chosen as a high-footfall, family-friendly destination, ensuring visibility to children, young families, and Disney fans.
- Influencer & media amplification: Utilised Disney fan & family influencers, and listings, fan & consumer media to promote and experience Lilo & Stitch: Crate of Mischief’ amplifying reach across earned and social platforms driving wider awareness of both the activation and Stitch product ahead of and during the live event.
03The Creative Concept
Immersive Exterior
Designed to resemble a giant shipping crate complete with Hawaiian stamps and markings. From the outside, it was deliberately mysterious, sparking curiosity and surprise for those stepping inside.
Queue Line Experience
Anticipation began before entry, with family-friendly entertainment including balloon modelling, face painting, and live dancing to the new Lilo & Stitch soundtrack, creating a sense of celebration from the outset.
Ohana Postcards
Guests were invited to design playful postcards using movable stickers and props, then display them on a communal wall, leaving their own mark on the activation.
Mischief Meter
Disney delivered a gamified digital challenge encouraging fans to pull cheeky/mischievous faces in front of a screen. The “mischief meter” scored their antics and rewarded them with a personalised digital photo alongside Stitch, ready to share socially.
Product Lab
Instead of a traditional retail space, Disney and 2Heads created a digital store which resulted in the “Stitch Lab,” showcasing curated product samples. Integrated QR codes provided a seamless, shoppable link between experience and retail, with screens showcasing retail short-form content and Lilo & Stitch trailer. Surprise & delight multi-licensee product bundles were gifted to the public, with the lucky recipients being to spot Stitch on the big screen once an ‘alert’ went off
04
Solution
Creating Experiences That Deliver
The Crate of Mischief transformed Battersea Power Station into a stage for Stitch’s playful chaos, delivering a retail experience that blurred the lines between entertainment, fandom, and shopping. By combining immersive design, partner integration, and QR-enabled purchase journeys, 2Heads created an activation that not only delighted families but drove measurable retail value.
The Crate of Mischief transformed Battersea Power Station into a stage for Stitch’s playful chaos, delivering a retail experience that blurred the lines between entertainment, fandom, and shopping. By combining immersive design, partner integration, and QR-enabled purchase journeys, 2Heads created an activation that not only delighted families but drove measurable retail value.
With thousands engaged on-site, millions reached online, and retail partners embedded at the heart of the experience, the campaign showcased how Disney Consumer Products could harness experiential to capture hearts, spark conversations, and drive consumer demand.
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