Belden & 2Heads Launch 4th Historic Customer Innovation Center in Chicago

BLOG | 18 June 2023

Belden and 2Heads celebrate the launch of historic fourth Belden Customer Innovation Center with grand opening event.

2Heads are inordinately proud of our four year journey with Belden, the leading global supplier of network infrastructure and digitization solutions. The flagship of our partnership has been the Customer Innovation Centers, also known as CICs, Belden’s newest methods of delivering value to customers through experience.

Utilising the very best of our experience designers, 2Heads designed and created a series of international spaces where solutions can be crafted and validated onsite. Debuting in Stuttgart, the CIC has subsequently opened in Santa Clara and Shanghai before returning home to Chicago, Illinois. The new Chicago center provides an ecosystem for Belden customers to co-innovate with sales and product engineers to develop, test, document, and validate proven solutions that drive efficiency, security and innovation.

To commemorate the opening, an exclusive event celebrating the newly commissioned Customer Innovation Center was held on May 4th and marked a return of the company to its roots. The location in America’s heartland holds special historical significance for the company as it was founded by Joseph C. Belden in Chicago in 1902. The original Belden home office was located on the top floor of a five-story building at 116-118 Michigan Street in Chicago’s Loop district and the event brought together customers, partners and Belden leaders to showcase Belden’s capabilities.

“We are thrilled to open the doors of our flagship Customer Innovation Center and return to the great city of Chicago,” said Andries Boone, Managing Director, Solutions Delivery at Belden. “This milestone is so much more than a facility opening, it represents the future of Belden and our commitment to collaborating, driving innovation and building solutions with our customers. We are looking forward to welcoming guests for many years to come.”

Belden and 2Heads have used a vendor-agnostic approach to provide best-in-class experiences that transform ideas into solutions, empowering companies to feel secure and maintain focus on their business objectives. The Belden CIC model was developed in partnership to address key business goals and outcomes that encompass various areas of customers’ operations.

Later this year, following the opening of the Chicago location, Belden plans to launch a Customer Innovation Center in Bangalore, India. If you would like to know more about how we partner with brands to create immersive hubs for product experience, please contact us.