A New York based, 3-day fan-friendly pop-up experience promoting the Anime shows Undead Unluck, Tokyo Revengers and Sandland streaming on Hulu. The immersive Animayhem experience invited guests to enter into Hulu’s playground, discover the home of the most in-demand titles and snag the best giveaways.

CHALLENGE

As the home of the most in-demand Anime titles Hulu, in partnership with Anime NYC, tasked 2Heads with concepting and delivering an unforgettable and immersive experience to unite both legacy fans and new fans together in celebrating all things Anime.  All while exploring what’s new from the streaming giant and appreciating what makes Anime so popular: exciting storylines, imaginative characters, and a relatable multiverse.

INSIGHT

Anime is one of the fastest growing medias and is loved across multiple generations making it hugely important to ensure the experience honored the origin elements while highlighting exciting new content. It was imperative to have an experienced team, with a strong focus on creative that created awareness around the in-demand Anime titles and flawless execution that increased percentage participation and increased social engagement. 2Heads and Hulu worked together to bring their vision to life, creating an immersive experience that stood out in a crowded convention and ensure brand awareness through thoughtful giveaways.

SOLUTION

2Heads fully produced, managed, and executed the immersive fan experience with Anime NYC and the Javits center for the full-on weekend. This included all ideation and creative execution, set design, production, oversight on giveaways and storyboarding for the experience. Over the 3 days guests were invited to experience the Anime titles,  show off their cos-play, get the best Insta photo opportunities, hang out with their favorite characters, and get the best giveaways from the Boba Tea Drop powered by LW Orchestrations.

RESULTS

• Total Attendance: 30,000
• Boba Tea Dropped: 5,000
• Social Impressions: 500,000+

The Diamond standard in sustainably designed brand experience environments

In our latest project with global diamond icons De Beers, we activate their Building Forever vision at one of the jewellery industry’s key expos, JCK in Las Vegas.

De Beers are passionate about pioneering the ethical, social and environmental standards of their industry and aim to be the diamond standard of conscious business practices. As part of their Building Forever commitments they have challenged us to produce their global show program using the most holistically sustainable methods available.

De Beers & Building Forever:

To build forever we need to challenge ourselves to do better and push further, which is why we have set ourselves 12 ambitious goals we are determined to achieve by 2030. Our goals concentrate on four clear pillars where we believe we can make a meaningful impact – leading ethical practices, partnering for thriving communities, protecting the natural world and accelerating equal opportunity. These are vitally important not only to our business, but also to our employees, partners and communities across all facets of our operations.

The Brief

• Showcase to the industry the stability and fortitude of the De Beers Group brand.
• Drive awareness and understanding that De Beers are pioneers when it comes to leading ethical, social and environmental standards.
• Connect directly with JCK delegates and ensure they are immersed in that technology, innovation and of course, the exquisite jewellery that constitutes De Beers world.

The Solution

Following the success of our partnership with De Beers in Singapore, our experiential solution blended the use of eco-conscious materials with luxury finishes and cutting edge immersive technologies to engage government and business delegates in the brand world of De Beers.

Through multiple storytelling touch points, guests could engage with all aspects of De Beers’ integrated business in a succinct, consumable way.

Built on a reusable sub-structure to minimise waste, the experience used sustainable materials (including OSB, compact cardboard, water-based paint and cork and sisal flooring) and featured planter walls where every plant was later donated locally and replanted.

An eco-concious strategy underpinned every element of the JCK event, from sourcing local materials and significiant logistic reductions, to rental systems and recycling policies for end of life resources. This strategy was mapped and referenced using the Trace carbon tracking platform to ensure carbon data was transparent, known and to create benchmarks for further evolution.

De Beers is known for perfection so no stone was unturned or detail forgotten as we designed and produced an experience that executed the high levels of finish expected of one of the world’s leading luxury brands.

The Results

Over 30,000 industry professionals from all facets of the jewelry industry attended the event for a week of product sourcing, education, and networking. 18,000 guests (up 8% from 2022) from over 100 countries conducted business during the event.

With a footprint of 2600 sq ft, De Beers was the most prominent brand at the show and our sustainably executed experience was a huge talking point for all that engaged with the brand. All carbon tracking was mapping using the Trace carbon measurement platform: https://traceyour.events/. Key statistical results included:

Furniture Data. 54.7% of the products used for the event were hired locally. 25.7% of products are on a reuse cycle for the show and 19.6% of items were recycled through local donation.

Mileage. We limited the initial freight deliveries and the runner vans to the local area for procurement, staying under a 220 mile total target.

Material Use. Over 50% of production materials for display counters, walls and cork flooring was from recycled material. All paint was water-based. 67.5% of all graphic production was also sourced from recycled materials

Material Stock. Over 4,950 kg of material stock was hired, and 2267 kg were from recycled material. This equated to 85.7% of production build materials used.

Spread the Word. Education was key to De Beer’s successful strategy to Building Forever within and without the industry. Spread the Word infographics informed guests of the details behind the design, placing their eco-credentials front and center. The first time this has ever been done at JCK.

Engaging fans for one of the world’s most iconic entertainment brands

Our first project with Sega of America saw us take their beloved master brand and ATLUS properties into the beating heart of the Anime world, Anime Expo in LA. A mecca for Anime fans from all over the world, AX brings together those brands and companies that are taking Japan’s illustrious universe of animation, movies, games and merchandise to the world stage.

Anime is one of the fastest growing cultural phenomena on the planet with an incredibly engaged, knowledgeable and passionate fan base. Showing up with authenticity and a deep understanding of what makes the Anime cosplayer tick was crucial to designing a successful experience and the 2Heads LA team absolutely nailed it.

The Brief

Our brief had two core components around fan engagement and retail. Anime Expo is a true B2C fan event and the one thing these true fanatics are looking for is access to the brands, titles, artists and characters they love. With such a broad portfolio of games amongst the two houses of Sega and ATLUS, we were spoilt for choice with ways to activate their products through gaming experiences, activations and UGC moments.

After the access, these fans want nothing more than to take home exclusive merchandise and the lines literally go around the block for three days to get hold of the best stash. Sega set us the challenge of designing the most efficient and immersive retail fulfilment experience possible to maximize sales and minimize the time spent by our fans in line.

The Solution

We wanted to create a uniquely Japanese styled design; one that celebrates Sega and ATLUS’ rich history, heritage and creativity, whilst at the same time presenting a neutral canvas to allow the various titles to be experienced.

As we explored different ways to bring the brands to life while maximizing retail potential, we were excited by Japanese anime retail and vending culture.

Offbeat and fun, it provided the perfect platform on which to express Sega and ATLUS’ personalities as well as allowing us to showcase titles and merchandise in an eye catching way. 

Imagine stepping inside a department store dedicated to Sega and ATLUS; a destination where you can meet like-minded passionate fans, immerse yourself in a world of Anime and get your hands on exclusive merchandise from all your favorite titles!

The Experience Architecture

Eye-catching & arresting – An experience that makes people stop, stare and share, using verticality to create a fan destination filled with FOMO. 

Rooted in culture – Embracing the culture of Anime in all its forms – aesthetically, tonally, visually, and talks to its fans in an authentic way.

Drives brand reappraisal – Helps Sega and ATLUS to turn up differently at Anime Expo than ever before and stand out from the crowd.

Celebratory & optimistic – Celebrates the rich heritage of Sega and ATLUS, presenting the core titles in a vibrant and energetic way.

The Results

Anime Expo 23 exceeded all expectations. First and foremost, the experience ticked all of the boxes for the fans with footfall figures and dwell time off the charts. And with 300% YOY uplift in sales, the experience also ticked Sega’s commercial box too:

• 16,670 fans engaged over three days
• 15,709 unique products sold
• 10,000 gaming demos
• 8,000 shares to socials
• 200,000 impressions
• 1 record breaking event

Creating at scale, 2Heads delivered their largest singular event when they brought Airbus home to Paris Air Show after four years.

Airbus is a global pioneer in the aerospace industry, operating in the commercial aircraft, helicopters, defence and space sectors. With over 130,000 employees and as the largest aeronautics and space company in Europe, Airbus is at the forefront of the aviation industry.

As a world-leader, Airbus are keenly aware of the pressure on aviation to demonstrate their commitment to a cleaner future for aerospace. Airbus’s purpose – to pioneer sustainable aerospace for a safe and united world – matters now more than ever and the lynchpin behind Airbus’s future experiences, events & environments is ensuring those values are reflected in every public appearance. For Airbus, no public event is greater than Paris Air Show.

Since its launch in 1909, the International Paris Air Show has constantly grown, and remains the largest aerospace event in the world. The 54th show edition took place at Paris’s Le Bourget Parc des Expositions; with 4 days of important trade events and 3 days of public spectacular, the 2023 edition was the first Paris Air Show since the Covid-19 pandemic.

The Brief

Airbus’s brief to 2Heads was simple but significant; design, create and deliver a multi-building experience around their premier position at Paris Air show. This included the design and creation of a fully integrated pavilion that would host international dignitaries in subtle luxury and an immersive experience tent that promote Airbus’s understanding of changing market needs, customer focus and technological innovation.

Airbus required 2Heads to evolve the experience of Farnborough International Airshow with a series of immersions in Paris that showed how Airbus’s products connect people and places via air and space.

The Airbus Pavilion

2Heads designed the Pavilion to be the hub of the Airbus experience; a place where visitors were greeted to comfort and hospitality, a professional space where meetings and conversations could be held overlooking the static display of Airbus’s finest aircraft. The space had to be large enough to host a large number of visitors but designed in an intelligent way so to separate experiences for different press, civil and military delegations.

The Pavilion was a place for business, for serious conversations focused on the future of Airbus sales and technology. Delegate journeys were planned for the two floors to move guests from lounges to the correct meeting rooms, C-suite visitors to the right lounges and to provide a suite of facilities for the large number of press based at the pavilion. Constructed in 9 weeks, the Pavilion included multiple meeting/dining rooms, lounge & bar areas, the Le Club Lounge, 6VIP lounges, 7 VIP Suites and CEO Lounge, a Press Suite including interview rooms and auditorium, and a air display terrace.

The Airbus Tent

Where the Pavilion focused on hospitality, interviews, announcements and networking, 2Heads designed the Airbus experience tent to bring Airbus innovations to life. The resulting ‘A’ immersive experience proved very popular, a walkway tunnel packed with LED interior projections advertising imagery around Airbus’s ‘the world is a beautiful place’ campaign.

Painting a hopeful future for sustainability on our ever-evolving planet and to the great beyond in aerospace, the campaign celebrated Airbus’s new vision and direction, and used emotion to engage audiences beyond product features to human experiences and outcomes.

2Heads also created a lenticular screen of a floating Earth, hovering at the center of the tent and drawing attention to the Airbus vignettes that surrounded it’s glowing globe. The idea behind the Earth was to create a platform that captured Airbus’s purpose of ‘pioneering sustainable aerospace for a safe and untited world,’ and communicate that theme with gathering stakeholders in a way that reasonated. In line with Airbus’s brief, the Earth and ‘A’ campaign acted as an invite to guests to join a shared belief and movement in looking after the world, and expressed the belief that Airbus has a leading role in helping defend the future of a beautiful planet.

2Heads partner with Legoland New York and Legoland South Korea to create the iconic Fire Academy ride.

When Merlin Entertainments announced the opening of two new theme parks, 2Heads were thrilled to partner with Legoland on the creation of a series of new rides for guests, including the flagship Fire Academy attraction.

The ninth and tenth Legoland’s consecutively, New York and South Korea boost the accolades of the largest and 2nd largest Legolands in the world with a combined 220 acres of themepark and over 5 million visitors every year. Launching in 2021 and 2022, 2Heads spent the last three years working on this important activation, from digital touchpoints to event technology.

The Brief | Reimagine a classic

The Legoland Fire Academy is a unique ride that’s become a Legoland classic. It allows families to race against each other in their own fire engines, aiming their fire hoses at a burning building to put out the flames.

Pumping a lever up and down, guests power their engine down a track towards the “burning” building, racing against the other fire engines. Once at the end of the track they disembark their engine, then the adults turn handles to pump water from their fire hydrants while the children aim water jets toward the building.

Historically guests pump water into a hole until a siren sounds. For their new theme parks, Legoland briefed 2Heads to create a more sensory immersion that brought togther the best in event technology from the experiential marketing world and repurposed for the enjoyment of Legoland’s younger clientele.

The Solution | Save the Lego family

Legoland Fire Academy is one of the more physical activities at Legoland, with the family working together to put the fire out and pump their fire engine back and forth from the Lego houses. But how to galvanise the families to race each other? A ‘burning building’ to put out and a family to save!

2Heads designed a series of digital windows for each house that depicts a happy Lego family at home. With storytelling at the heart of the immersion, we designed a system that billow smoke from the houses, the scent and sight urging guests to get there as quickly as possible.

Instead of firing hoses into a hole, children then aim at the protected digital screens, putting out the flames showing there, flames made of little lego blocks. Then the sirens sound and off they race.

As part of the experience design process, 2Heads experts worked collaboratively with the ride contractors on the best ways to showcase the content. The inspiration for the ride is to give children the chance to ride on their own fire engines and put out a blaze. We wanted to enhance this as much as possible to give families the thrill they deserve!

The Results | A Beating Heart of Content

Legoland New York and Legoland South Korea have opened to huge success with Fire Academy at the heart of LegoCity. Welcoming thousands of visitors a day, the Fire Academy has charmed parents and children alike as they save the Lego family!

Disney put content at the heart of their MIPCOM experiential marketing campaign.

Welcome to Disney at MIPCOM 2022. Step inside a world of creativity where Disney’s content waves at you from the walls. Drawing from Disney’s legacy as the world’s greatest content creator, 2Head’s modern media studio at the Cannes Palais took guests from the past to the present and into the future.

Timeless stories and endless entertainment remains the purposeful theme of Disney’s 100 Years marketing campaign and the studio at MIPCOM was no different. Designed around a collaborative environment that placed people within Disneys’ stories, the environment used subtle yet directional architecture to highlight Disney’s ninety years of content through colour and texture.

It was all started by a mouse

Walt Disney

The Disney at MIPCOM Studio was designed around the human-centric experience of content and collaboration. Using a zonal model, we focused on displaying Disney’s incredible array of titles around comfortable, creative spaces that encouraged conversations.

We created a brand home that invited guests into a world of imagination, hope and dreams. Visitors enjoyed a carefully curated journey through elegant design and tranquil spaces that showcased legacies. Textures and colors magnified the world’s largest collection of content and encouraged visitors to explore the possibilities of working within the Disney media ecosystem.

ABC and Disney invite guests back to school to launch season two of acclaimed mockumentary Abbott Elementary at ADCOLOR.

The ADCOLOR Conference, the premier diversity event for professionals at all levels, was back in Los Angeles for the first time since 2019.

Presented by Meta, Google, Amazon and Disney, ADCOLOR is an intense and motivating experience packed with well-curated panels and incredible speakers who bring their work on diversity, equity and inclusion to life with hands-on workshops and one-of-a-kind events.

The theme for this year’s conference, “Still Rising”, is about building on the momentum of the DE&I investments to defy odds, reshape industries and affirm the need for inclusion every single day. As a lead sponsor, Disney and ABC wished to maintain momentum for this inspiring conference by celebrating wins of the past and discuss engagement tools for continued success.

Disney Advertising and 2Heads designed an immersive classroom environment from the award winning ABC series Abbott Elementary to act as the hotel lobby activation welcoming guests to this exciting event. The award-winning sitcom based on the fictional school in Philidelphia was nominated for seven Emmy Awards, winning three.

Guests entered the line queue and were welcomed into a scenic buildout designed to include details and easter eggs from the beloved title. Once seated, the “students”  filmed a 15 second “thank you” message to a teacher or mentor who had made a positive impact on their lives. For those who preferred a photo option, they could  snap a headshot and be dropped into the pages of the Abbott Elementary Yearbook.  The final video clip and photo were optimized for sharing on social media using the event hashtags of #stillrising and #adcolor2022, and emailed instantly to guests.  

In the moment messages were left by ADCOLOR guests for their peers using the ABC bulletin board. Displaying colorful notes, each message was touching, intergral and resonant with the ‘Still Rising’ conference message. This joyful interaction prompted more serious conversations on using TV and film content to raise awareness on real life inclusion.

To learn more about how 2Heads work with Diversity, Equality and Inclusion events, contact us.

De Beers place sustainability at the heart of their shining presence at key Singapore Show.

De Beers Jewellers is the pinnacle of diamond luxury and excellence, and their jewellery is glorified through vision and creativity into bold, distinctive designs. They are cut and polished by the world’s finest diamantaires, artisans chosen for their extremely rare skill and craft, and therefore it was of an extreme honour to our creative team to have been chosen as the agency to create and deliver their vision at the Singapore Jewellery & Gem Show.

At the heart of De Beers is ‘Building Forever’, the company’s commitment to ensure that every diamond they discover creates a lasting positive impact for the people and places where it is found. It was this message that 2Heads focused on when bringing their vision to life.

The Brief

De Beers appointed 2Heads as their official partner to deliver their show presence at the Jewellery & Gem World Expo Singapore. The premier diamond brand wanted to move away from dis-connected, enclosed and non-welcoming architecture to embrace an open and inviting showcasing a full De Beers offering. They wanted their Singapore environment to be seen in a new modern way with sustainable thinking at its heart to place intergrity behind the De Beers ‘Building Forever’ ethos.

The Solution

2Heads created an experience that had sustainability at the heart of the creative proposal. Using a refined yet elegant approach allowed us to deliver a unique experience with sustainability re-imagined:

• Eco friendly paints with zero solvents, VOC’s or metals
• The cardboard material used in this counter is a 100% recyclable and biodegradable
• The fabric print on the walls is a blend of recycled polyester from ocean waste
• Material made from large wood shavings OSB is made with resin that contains less formaldehyde than plywood, MDF and particle board
• Polycarbonate sheet fully recyclable at the end of its life is a cost-effective material easy to install and transport

The Results

A Lasting Partnership between Brand & Sustainability

By Placing the DeBeers ‘Building Forever’ ethos at the heart of their experience, DeBeers achieved something that no other brand achieved at the Singapore Gem & Jewellery show. They placed the provenance of their diamonds and their ethical practices at the core of their offering through content and imagery that told their story of how they partner with thriving communities, protect the natural world and are striving for equal opportunites.

To perfectly represent Building Forever 2030 goals as found here, DeBeers took important steps through collaboration and workshopping to evolve eco-concious solutions for their event presence. By embracing a design that utilises the principles of the circular economy and which can be built from recycable materials and reused for the future, DeBeer’s placed their Building Forever ambition at the centre of their short-term goals, and 2Heads are proud to be part of that journey.

The Disney Bundle; ESPN, Hulu & Disney + wowed audiences with their ultimate fan-experiences at D23.

With a combined viewership in 2022 of over 268 million, The Disney Bundle is a video streaming powerhouse with a devout fanbase. Every two years, tens of thousands of Disney fans descend on Anaheim, CA for the D23 Expo to experience the latest and greatest that Disney brands have to offer.

When The Disney Bundle announced they would be taking over a section of D23 Expo, they chose 2Heads to bring their new and original content to life on the colourful and crowded expo floor. The resulting 12,000 sqft experience brought together four major stakeholders under one roof – ensuring that Disney+, Hulu, ESPN+ and The Disney Bundle shared the spotlight, while supporting each of their unique business objectives.

The Brief | Build the Ultimate Disney Fan Event

The Disney Bundle activation has four main stakeholders; Disney+, Hulu, ESPN+ and the Disney Bundle. Each a powerhouse brand who shared an objective; showcase the breadth and depth of content offered by one of the most successful streaming services worldwide beyond the Expo floor.

The reach of D23 is not to be underestimated – with minute by minute programming across the show floor, patrons have the chance to be a part of their favourite Disney content, and participate in live announcements and celebrity meet and greets. 2Heads were briefed by The Disney Bundle to create an experience centerpoint to the expo; a highly visible, natural meeting place for attendees to gather and celebrate their love of Disney. From increasing foot-traffic to creating highly immersive environments exploding with content – each brand wanted an innovative, magical environment that also captured guest participation analytics to measure the success of the event against their own internal KPIs.

The Solution | A Branded Complementary Curation

2Heads designed a series of environments that would complement each other and flow seamlessly within an exterior framework that gave each brand their own playground. Mimicking a stadium with a central stage providing high visibility to a curated selection of Disney Bundle titles, and providing a natural back-of-house for green-rooms, production and our VIP 2^nd floor viewing platform. This VIP platform allowed talent and executive teams to experience the energy of a packed house, while allowing for private interviews and hospitality between sets.

As part of the experience design process, 2Heads ingested as much brand content as possible – bringing in experts from each stakeholder to work collaboratively on ways to showcase the vast variety of content available. By creating large vignettes, guest flow and engagement were designed to be efficient and purposeful. Using the UX of the Disney Parks as inspiration, 2Heads sought to create line experiences that felt as immersive and exciting as the displays themselves.

2Heads also incorporated RFID touchpoints throughout The Bundle Booth to deliver measurable results in line with the KPIs of each brand. In prior years the focus of The Disney Bundle had been the conversion of foot traffic into subscriptions, however 2022 came with the opportunity to welcome attendees back to an in-person experience, and the focus was on delighting and educating guests on the entire portfolio of content.

The Results | A Beating Heart of Content

Disney+, Hulu and ESPN+, The Disney Bundle offers a comprehensive content portfolio that moves beyond the beloved original Disney titles. Which begged the question – why attend D23 Expo in person when guests can join from the comfort of their homes? 2Heads had to make it more than just the chance to meet A-list celebrities like Harrison Ford, Owen Wilson, Gal Gadot, Amy Poehler, Jude Law, Kristen Bell and Idina Menzel. Every point of the Disney Bundle environment came back to guest experience and the seamless integration between the physical environment and the digital enhancements.

For Disney+, 2Heads designed The Lenticular Wall, a digital showpiece that showcased rolling content on 8ft high synchronised LED panels. The Interactive Hologram wall was another extremely popular touchpoint, activated by floor pedals and full of Disney characters waiting to drop in and say hello. This activation served as a backdrop for many Disney+ livestream moments, given the dynamic content, guest interaction, and high level of brand visibility.

TThe immersive Hulu line experience included a Reality TV Confessional moment where guests could select a digital background from their favourite reality tv titles and receive a digital photo sent via a custom RFID integration with D23’s guest management system.

The ESPN+ zone encouraged high level of excitement with the addition of superstar memorabilia like the College Football National Championship Trophy and UFC Championship Belt. The ESPN+ zone included an RFID enabled photo op that put guests behind the commentator’s desk in a full scale recreation of a sports broadcasting studio.

The Disney Bundle Stage welcomed actor Brie Larson to discuss her new augmented reality film Remembering and actor Darren Criss leading a Disney sing-along. The Muppets stopped by to promote their latest film, and Oscar-winning Documentary filmmaker Jimmy Chin and Free Solo climber Alex Honnold shared heart-stopping clips from their adventures.

By the Numbers

The Disney Bundle Stage supported every programme in a way that felt inclusive and exciting, drawing 600+ person crowds for every session from across the Expo to see their heroes up close and personal.

• 100,000 in-person guests of D23 2022 plus live-stream available on Disney+
• 12,000 sqft of Disney Bundle footprint
• 4 Unique brand environments

The D23 Expo is the premiere Disney fan event – and the standards are incredibly high when your audience is as committed as Disney’s. The client collaboration and trust from ideation to show-closing was critical in bringing together four powerhouse brands. Witnessing the outpouring of love and excitement from fans when doors opened told us we had hit the mark and 2Heads were honoured to have partnered with The Disney Bundle to bring that magic to life.

2Heads were proud to partner with the world’s leading aviation and defence brands as the world’s tier one aviation event, Farnborough International Show, returned in 2022 after a four year haitus.

Standing alongside Paris Airshow as the largest aerospace and defence shows in the world, Farnborough International Airshow, or FIA as it is known, was the dominant aviation event for 2022 and the word on the lips of every single aeropsace giant who returned to the famous airfield with keen anticipation. 2Heads were proud to extend our credentials in experiential markerting by partnering with Airbus, Rolls-Royce, Deutsche Aircraft, CAE and QinetiQ on the design and creation of nine beautiful chalets, booths and pavillions.

Returning to Farnborough

As a predominately trade show, closed to the public for all but the STEM day on Friday, FIA’ 22 drew together over 10,000 military and government personnel, 100,000 industry professionals and a further 3,500 journalists to celebrate its long awaited return after closures and uncertainty caused by the pandemic.

As professionals gather for the latest in aviation announcements and sales figures, FIA is an event that cannot be missed; an AGM for aerospace where leading figures from each company meet to discuss the future. The experience of each delegate is of upmost importance to each one of our brands, and improving this experience is the over-arching objective of every design.

2Heads focused on the individual delegate journey for each of our five brands so that every experience; from greeting, meeting and presentation were reflective of the company brand. Through creative receptions, immersive tech spaces and networking lounges, we created a welcoming, familiar comfort that reflected our client’s brand values and encouraged business with their peers.

Airbus Pavilion and Experience Tent

QinetiQ & Deutsche Aircraft

Beautiful B2B Environments

2Heads created a series of individual B2B environments that provided an experience uniquely tailored to each brand. Through intelligent design, 2Heads ensured that quality and capability was sewn into the fabric of the experience and worked logistically. Through digital innovations such as full height motion-graphics and 3D anamorphic receptions, we created intrigue and excitement rare at a closed door event. Through careful planning and modular design, we were able to create all nine experiential sites under extreme time pressure whilst remaining true to our brand’s sustainability objectives.

Event Technology

Raytheon partnered with our meeting management tool EventHive VX to track all their sales data for the event and forecast for future shows. Fully-customised for the clients needs, EventHive VX provided real-time KPI’s and ensured that seamless client journey. From the immersive experience tent with Airbus to the power of the anamorphic reception at the Roll’s-Royce chalet, our brands embraced digital content as a vehicle for creative narrative.

Rolls-Royce & CAE

Featured Clients

1. Airbus
2. Rolls-Royce
3. QinetiQ
4. CAE
5. Deutsche Aircraft
6. Raytheon – EventHive Sync