Big Brands @ Paris Air Show
Representing top brands the world’s tier one aviation show
Standing alongside Farnborough Airshow as the largest aviation activations in the world, PAS was the predominant event for 2019. Every single one of the aviation giants was represented by their branded chalet and 2Heads were on hand to ensure our client’s representation reflected the global power-houses within.
The Brief | Creating Lasting Impressions
PAS ’19 drew together over 140,000 industry professionals to its 54th show plus a further 3,500 journalists and 180,000 members of the public. All eagerly waiting for the latest in aviation announcements and sales figures, it is an event that cannot be missed; an AGM for aerospace where leading figures from each company meet to discuss the future. The experience of each delegate is of upmost importance to these aviation giants because each knows the importance of lasting impressions in today’s market.
It was very much business as usual for all our clients and with over 20 years’ experience at Paris Air show, we were fully aware of their individual requirements. A focus on delegate journey from the moment that person draws close to the chalet so that every experience; from greeting, meeting and presentation are reflective of the company brand. We know we need to provide a welcoming, familiar comfort that reflects our client’s brand values and allows our clients to do business with their peers.
The Solution | Brand Recognition
We understand there is comfort in brand- recognition; that the client is doing and saying everything that is expected of them and more. In order to show this, we draw on vast experience to create fabulous B2B environments that are creatively exhilarating and provide an experience uniquely tailored to that brand. We ensure that quality and capability is sewn into the fabric of the experience and work hard to make sure they ‘work’ logistically. Through digital innovations such as full height motion-graphics, we ensure the corporate message is put across in a noticeable yet not over-powering way.
The Results | Capturing Data
As with everything we do, return on investment analytics was very important to us and our clients. Our EventHive work with client UTC was the most successful to date with the client able to track all its sales data for the event and forecast for future shows. Fully-customised for the clients needs in this instance, it provided real-time KPI’s and ensured that seamless client journey. From our immersive experience chalet with Meggitt to our digital innovation for the Rolls-Royce entrance, our chalets also generated a huge amount of interest with thousands sharing on social media.
The chalet was absolutely fantastic and I’ve had really positive feedback from a number of senior visitors. Suffice to say, people are already getting excited about what we might have up our sleeves for Dubai.Simon Carlisle | Strategy Director | Rolls-Royce