From U2’s mind-bending residency at the Sphere – to the Formula 1 Las Vegas Grand Prix and Super Bowl LVIII – Las Vegas is pulling out all the stops as the location of choice for the world’s greatest events. Senior Account Director & Head of the 2Heads Canada Office, Nadine Susel visits this heart of entertainment and asks, ‘why Las Vegas?’

Vegas Baby! Without fail I’ve found myself in Sin City at least once a year for longer than I care to admit. The lights, the sights – like so many I have a special place in my heart for this wild desert oasis.

It’s impossible to ignore Las Vegas’ resurgence over the past year. She’s a city committed to staying attractive and relevant in a time when influencer reviews can make or break a brand overnight. But then what exactly do brands have to gain by activating in Las Vegas?

The Sphere

“The Sphere? Didn’t notice it when we landed” – said no one! The largest spherical building in the world is unmissable, even in a crowded Vegas skyline. I had the bucket-list worthy honour of seeing U2:UV Achtung Baby Live in October and yes, the completely immersive visuals (coupled with exceptional sound quality) have forever changed my expectations of live entertainment. The exterior of the Sphere immediately became a must-have for major brand takeovers – Netflix, Coca-Cola and Xbox to name just a few! During their AU23 conference, software giant Autodesk joined forces with Marvel Studios to use the Sphere and nearby rooftop for a truly out-of-this-world movie promo. Having been onsite for AU23, I have to say the buzz for keynote speaker (and fellow Canadian) Ryan Reynolds, combined with the Sphere takeover, was the talk of the town!

The Super Bowl

The Formula 1 Las Vegas Grand Prix was the fifth North American race in the 2023 season – further validation that the sport is enjoying massive growth and visibility this side of the pond. As an F1 fan myself, (yes it was Drive to Survive that turned me,) I couldn’t pass on the opportunity to see this one in person. The sheer logistical lift of transforming the Strip into a 200-mph straightaway while maintaining crowd flow and transportation would send any event person into a cold sweat. (Of excitement? Terror? You decide).

In the days leading up to that infamous Saturday night, Vegas was all in on F1. Love it or hate it – the Opening Ceremony showcased the sizzle of Sin City with hotels rolling out the red carpet for private viewing events and each property competing for attention in a cacophony of A-list celebrity talent. I was lucky enough to be invited by one of our local Montreal partners to watch the race from Caesar’s Palace. Witnessing Verstappen’s dominance while enjoying caviar blinis in great company from the rooftop made famous by the Hangover? Only in Vegas.

Las Vegas Grand Prix

Taylor Swift’s race around the world to witness her beau and the Kansas City Chiefs’ victory over the 49ers brought all eyes back to Vegas this past February. In a city built for hosting, Vegas went all in on hospitality lounges, pre-game brand activations and epic after parties. Allegiant Stadium offered outrageously expensive sponsorship packages to brands who were more than happy to shell out seven-figures to be close to the action. Did anyone miss Usher’s halftime performance? If you did, I’m sure you caught up on social media after frantically googling if Beyoncé’s Verizon ad truly was an album teaser.

Similar to the Las Vegas Grand Prix, the Super Bowl took place in the heart of the city. This gave brands the Blank Space to create their ultimate fan Love Story – a captive audience committed to engaging with brands beyond their Wildest Dreams. OK! But in all seriousness the Super Bowl is a master class in timing; providing companies with the flexibility to create a branded environment in downtown Las Vegas, one that amplifies both your social media and media campaigns; that’s a win every time.

Consumer Electronic Show

Last stop on my Vegas year in review: CES – the proving ground for breakthrough technologies and global innovators. Based exclusively in the Las Vegas Convention Center since 2008, there is something about the energy and excitement of CES that truly makes it the most powerful tech event in the world. When the serious business of innovating leans in to the scale and showmanship of Las Vegas, the industry has a chance to let it’s hair down! It’s a show I take massive inspiration from, noting the design and guest engagement trends I want to discuss with our clients, all while getting my steps in.

To share a few of those notes: this year the Sphere’s influence was apparent, with many brands opting for large scale high-resolution bespoke content – purposefully designed to create stunning optical illusions (or trompe-l’œil as we say in French.)

Brands like Google focused on a personalized end-to-end guest experience, relying on exceptional brand ambassadors and detailed set design to create unique fan engagement zones.

The biggest and best surprise for me at CES this year (no I’m not going to say AI) was how media and entertainment brands showed up in a huge way. Disney held it’s annual Tech & Data Showcase during the show, and Netflix created an exclusive immersive theatre trailer for 3 Body Problem complete with replica headsets from the show. Watch this space for what I am sure will be an even bigger presence in 2025.

But Nadine, what exactly do brands have to gain by activating in Vegas?

The answer is simple: attention – and lots of it!

Las Vegas has taken all of the drama, performance and excitement that she has – and offered it as a stage to the world. Whether you’re a brand looking to push the boundaries of entertainment, create brand worlds that fans love, or amplify all of the above via a multi-channel multi-million dollar campaign – Vegas has everything you need to make it happen in a big way. Personally I can’t wait to see what’s next – and I hope to see you there!

Nadine xoxo

Solving Sustainability; 2Heads review and showcase some of the innovative companies that help you make a difference.

Trees 4 Travel – A New Era of Mindful Travel Technology

We have all been there. The carbon cost of an event has been carefully tallied, considered and reduced where possible. Then someone (rightly) asks about the cost of travel for delegates. What if there was a United Nations (CER) certified company that focused on just that?

Meet Trees4Travel! An award winning environmental ‘Tech For Good’ company that works with the world’s main travel brand in the business & leisure sectors to provide FREE carbon management technology to calculate & help reduce emissions impact. What we love is how Trees4Travel use a simple way to make positive climate contributions through direct integrations into booking systems, API or simple file uploads. They help educate in-house event teams & provide the necessary transitionary tools to get us all, brands, agency and contractors, to our net zero targets in the future – making travel & events more ethical & more sustainable.

Not Your Every Day – Beautiful, Sustainable Furniture for Your Creative Spaces.

Our Creative Team are always looking for sustainability with substance, whether they are designing networking spaces for the De Beers Group or the VIP suites for Bombardier. A recent favourite, Not Your Every Day, create amazing furniture that is either plant-based, biological, biodegradable, and recyclable. Their range of sustainable furniture includes pieces produced entirely from post-consumer plastic waste, some made from hemp, used cooking oil, reclaimed fishing nets and even used Carlsberg kegs.

Not only is their furniture beautiful to the eye, Not Your Every Day is sustainable from start to finish. From the pallet wrap they use, the protective coverings on their furniture, to the electricity that powers their building and cars, they’re committed to ensuring every detail is considered throughout their business. What we love is their refusal to box tick and their desire to create the world’s most sustainably produced furniture, without ever compromising on design.

GreenCollect – Helps you put the Circular Economy into Action

We would all like to live in a world without waste. For those of us in the events and experience industry, the generation of waste is a challenge we are constantly facing and it’s great to see some companies out there actively rising to the challenge with organisational solutions.

Green Collect are specialists in finding the best environmental outcome for a wide variety of surplus and discarded items. They focus on innovative solutions to the problem of waste, and are dedicated to keeping office items out of landfill, keeping them in the circular economy through reuse, repurpose, and by dismantling into materials. We love how Green Collect ensure that resources are used to their full potential, finding ways to reuse items in the community or make them into other products.

If you would like to join a complimentary SOS Lab or find out more about our work producing sustainable events and exhibitions, drop us a line: hello@2Heads.com 

2Heads and De Beers Group land important win at this year’s BizBash Event Experience Awards

BizBash is the world’s leading resource for meeting and event professionals looking to stay up-to-date on the latest industry news, get inspired, learn something new, and expand their network.

BizBash is fueled by the event planners, meeting planners, vendors, suppliers, business owners, PR professionals, and aspiring industry leaders who read its content. Aside from an average monthly readership of 500,000, the BizBash mission is to help its audience produce smarter meetings and events — and every year the BizBash Event Experience Awards recognise and celebrate those brands and agencies at the cutting edge of brand experience and events.

2Heads were thrilled to receive two nominations this year for the De Beers Group whose pioneering work in sustainability was nominated for both Best Trade/Consumer Show and Best Sustainability/ Corporate Social Responsibility Program.

Landing the important win for Best Sustainability/ Corporate Social Responsibility in 7th February’s online ceremony, cements De Beers as industry leaders in pushing the boundaries of sustainability and making a positive impact on our planet. 🌿💎

‘Best experience in the show and everything is sustainable! The cork flooring is natural and no trees were damaged. The paint on the walls is 100% natural… So when we talk about building forever, we talk about making sure it influences every decision we make.’

David Prager | Chief Brand Officer | De Beers Group

Read about the BizBash Experience Awards and take a look at the complete list of honorees here.

James Simpkins, Global CGO, talks from personal experience about the challenge of onboarding a team on the sustainability journey and how his learnings can help others with this important task.

“It feels like we’ve already been on our sustainability journey for an eternity. Have we made progress, yes. Could we be doing more, absolutely. Is the pace of progress frustrating, yes of course it is!

I tell myself, and I know I must keep encouraging those around me to step out of their comfort zone, not to fear the change and to push the boundaries. There is a true opportunity to learn from implementing sustainable working and design practices. It teaches people to deal with the challenges and problems they face daily. It helps people to acquire new skills and before too long, makes it a natural extension of their expertise.

In my opinion however, it really does require the collaboration of all parties to measure and improve the environmental impact of experiential events. It works so much better when you have clients and stakeholders that are truly passionate about making positive change. This usually is driven by their personal beliefs and backed by their brands corporate policies. But of course, not everybody is in the same place and is operating at the same pace. As an agency, we believe we can help drive the change and support our clients on their journey but of course, we need people to be willing and able to help us, help them, make it happen.

What do we do to create momentum within the agency? It is easy to put a document out, load them up to the Intranet, brief teams in focused sessions and think that’s it. Repetition of course serves as a brilliant reminder of what best practice looks like, but as a growing agency, we’ve a duty to ensure the newest members of our team have the foundations to contribute and add value at the earliest opportunity. 

As part of new team member’s onboarding programme, we hold an initial focused session on environmental sustainability, rather than attempting to also address financial and social sustainability. These highly important and interlinked elements form part of our wider agency strategy and stakeholder reporting but are also addressed in our vision and values. We’ve found, even though sessions are narrowed down, there’s still a lot to take on board. We start by sharing stories of where sustainable strategies have been implemented, if they were successful, or not, and what the outcomes and learnings were.

Owing to the diverse experience of new team members, brilliant stories are shared, and they help us all carry new perspectives. One example, told of an experience working at a much sought after events and wedding venue. The venue deployed a strategy not to cut the grass in the grounds of the venue with the right intention of improving the ecosystem and protecting the wildlife. However, the bridal parties that arrived for their big day were surprised that the venue they’d bought into, now had grounds resembling a scruffy recreational park. The venue got the ‘why’ part right, but missed the ‘what and how.’ We agreed the venue could’ve invested in a wildflower meadow which would be amazing on the eye, fabulous in photos and would improve the ecosystem a step further. Learnings often lead to the same conclusion, doing the minimum for the right reasons doesn’t always deliver a satisfying result and happy customers. Stretching beyond this is important.

Having broken the ice, but not melted it, we cover the agencies Sustainability Commitment and how we all need to play our part in making proactive change happen. Our approach guides us in the way we do business and how the decisions we take today contribute to a better tomorrow. Through transparency, training, and robust measurement tools, we can assess and improve our impact at a project and business level. We then frame our net zero goals, discuss how actioning small things can make a significant difference. This includes reducing reusing and recycling waste, reducing carbon footprint, utilising green power sources, mindful travel, greener offices and supporting our local communities.

As a creative agency it’s natural that we will focus in on biophilic design where appropriate and the use of sustainable materials. Our teams have worked hard to research, discover, and catalogue a huge range of sustainable materials to inform and fuel our Sustainable Event Design Approach. Based on the circular economy framework and using the principles of eliminating waste and pollution from the outset, we share how we keep products and materials in use and recycle wherever we can. By minimising material use and selecting materials with a lower or even beneficial impact on the environment, we can create better solutions for clients and more importantly the planet.

To conclude the initial onboarding session, we work through our Sustainability Measurement Charter. We review how utilising measurement tools to record and report the carbon impact of our projects enables us to make informed choices and better decisions with our clients. We also discuss why increasing levels of measurement data in a uniform and consistent manner is of vital importance. With this, we can work from a consistent baseline and seek to reduce the impact of our work from project to project. We offer Sustainability Measurement Reporting to all our clients, on all our projects because we know it works better when you have clients and stakeholders that are truly passionate about making positive change.

Our agency teams are ready and are serious on sustainability, are you?

To see sustainability work in award-winning fashion, check out our work with the De Beers Group.

With possibly the most anticipated awards season ever returning this year, 2Heads turned their eyes to the red carpet to see which organiser delivered the best experience. As a top experiential marketing agency, we’re always looking for inspiration and influence, and nothing brings the glitz more than the awards. Here we discuss the celebs and experiences who owned their moment best.

The Golden Globes

After 118 days on the picket lines, the SAG AFTRA strike came to an end in November 2023 with a well-deserved win for the actors. The Golden Globes on the 7th January was the first big award ceremony to land since the strike ended and a perfect opportunity for them to launch their rebrand following their break from NBC.

Pre-event hype concentrated on how the insitution has changed with an expanded, diversified voting body. Some of these adjustments were welcome, even overdue; but how did they keep the annual celebrity extravaganza fun? The host Jo Koy didn’t have quite the satiricial edge of previous host Ricky Gervais but highlights included Robert Downey Jr’s wry speech, the enthuasism of Jon Batiste and Andra Day’s pairing and of course the added glitter of Taylor Swift in the room. One thing to change for next year however might be the design of that overlarge stage.

SAG Awards

Fast foward three days and the Screen Actors Guild Awards were a different affair. Less efficiency and more exuburance than the Globes, the SAG awards embraced a more relaxed attitude. Organizers set the tone as a reunion almost; a chance to celebrate after spending much of last year on the picket line. Last year, every actor who prevailed at SAG went on to win an Oscar so the guild’s votes were the main talk of the town, though for us as an agency, the highlight of the event were Silent House Productions who provided the slick production behind the SAG’s first live-stream on Netflix.

75th Primetime Emmy Awards

Let’s move on from award vibes and look at after-parties! None of which had more of vibe than those cocooning this year’s Emmy awards. TV’s biggest night took place four months late, leaving brands ample time to get planning. Activations abound with our favourite invite only parties including Disney’s chic winter sanctuary-inspired fete and HBO | Max’s eclectic bungalow bash. 

Disney’s “Après Fête”-themed after-party, held at Otium in Downtown Los Angeles drew inspiration from the chic ambiance of an East Coast boutique mingled with West Coast wine country using a palette of rich leathers, woods, layered textiles. HBO | Max’s Bungalow embraced more of a White Lotus vibe where guests were handed a map of the unique F&B pop-ups and entertainment moments—including performances from DJ Este Haim.

Sundance Film Festival

You can always rely on the Sundance Film Festival to have its finger on the cultural pulse. This year, the world’s biggest indy film fete started to see a return to the pre-covid sales frenzy. Successful screenings included movies like “Super/Man: The Christopher Reeve Story” and “Will & Harper”which received an emotional standing ovation, while “A Real Pain” scored multimillion-dollar deals. Sundance is back to its exciting ways and hopefully sets the tone for this year’s screenings from LA to London.

66th Annual Grammy Awards

Moving into February, the vibe for the Grammy’s was all about record-breaking. From Taylor Swift’s fourth best album win to Billie Eilish’s 2nd Song of the Year Trophy, one stand out moment for us was Miley Cyrus’s impromptu sing-along and endearingly ‘real’ award acceptance. Loud and proud was also the theme for the awards activations, from the Recording Academy’s eclectic music festival to Mastercards fully planted secret garden and the Black Music Collective’s multi-demensional LED tunnel, this year was all about Gucci disco ball ceilings and giant branded boomboxes!

What’s next on the horizon? We’re looking forward to the BAFTA’s in the UK on the 18th February and of course, the 96th Academy Awards on the 10th March. Closing out the season, this year’s Oscars promise to be the most-watched yet, and we’ll be there celebrating with Disney Advertising Sales.

Pippa Laxton | Account Director

Like so many people, my career in events has been a roller-coaster of ups and downs, learning curves and cherished achievements, none more so than my time in Hong Kong where it all began.

I actually went to Hong Kong on a whim. Buying a one way ticket for £180 (an RAF flight from Dad), and running away from a broken relationship, I cried the entire thirteen hour flight. Arriving in a typhoon, my auspicious start went from bad to worse when I had my first shower from a plastic pipe out of a toilet cistern and went to sleep in a 16 person dorm on the sixteenth floor to the sound of rats scuttling around me.

Chung King Mansions was an interesting place, where every walk of life came and went 24/7 and my first job in Mad Dogs – a bar named after the famous Noel Coward song – did not fill me with enthusiasm. I hated the first three weeks but safe to say it knocked all the corners off me. 

Working in a bar was not my path and I could barely afford the £2.50 a night rent so when I was offered a job in a commodities futures trading company with Japanese style management, I took it! It was like working on Wall Street, high-pressured, but I thrived and even the Deputy Commissioner of the Royal Hong Kong Police Force became a client. Sadly I learned some investors were having complications exiting their funds. I immediately approached my clients to instruct them to withdraw their investments and i left the same day.

Back to the bar! But not for long this time. I then ran marketing for a local property contractor who wanted to expand into the international commercial real estate market and was subsequently headhunted by Savills. This was where, as Savills Marketing Director for 5 years, I discovered my passion for running events. At 27 I became engaged to my husband who I had met at the airport in Hong Kong 6 years before. At 29, heavily pregnant with the first of my 3 sons I resigned to set up my own events business. Savills were so supportive and they became my first client and outsourced their annual Rugby Charity event to me for more than a dozen years – along side loving playing rugby myself.

My client portfolio grew with a range of international brands including HSBC, JPMorgan, Philips and Morgan Stanley, running their events in Hong Kong. This growth lead to the opening of my second office in Singapore and a JV in Sydney.

I was lucky to have such a great business but the success came with some key learnings;

So what’s next? I moved back to the UK for my sons’ education and my husband’s work. I ran the business remotely for the next 3 years but the commute took its toll. Post covid, I wanted to get back into event management. The role with 2Heads was the first job that stood out for me – my first interview in the UK and hopefully the last I ever have to do! 

What would your advice be to a budding event manager? Always be authentic. Always listen. Always learn. Knowledge never ends, the Event Management business changes at lightning speed so it’s important to be able to adapt and pivot to new trends and behaviours.

About Pippa

Pippa is one of our senior Account Directors, an expert in planning and staging events across Europe, the Middle East, Asia and the US. In recent years, Pippa has been instrumental in improving sustainability of her client events. Partnering with the World Business Council for Sustainable Development (WBCSD) and the De Beers Group we have been responsible for winning multiple client awards for sustainable brand experience programmes and corporate social responsibility events.

2Heads counted down all the reasons 2023 has been our best year since the agency began back in 1983, and they are not always what you expect!

We Climbed Mountains

Twenty intrepid 2Headers took on the 24 hour three peaks challenge to raise over £15,000 for our 2023 charities; YoungMinds, Great Ormond Street and Freely Fruity.

We Turned 40

The agency celebrated it’s 40th birthday with a special party and retrospective on four decades of events and experiences.

We Launched Films

From London Screenings to the MIPCOM markets, we partnered with some of the best media brands in the world as they showcased their thrilling new content for 2024.

We Took to the Skies

Not literally, but figuratively as we partnered with aviation greats at this year’s airshows. From Paris Air Show to NBAA, and then over to Dubai Air Show , we used local suppliers to support our client’s vision for a more sustainable future.

We were Top 100 (again)

The whole team were thrilled to be recognised by EventMarketer’s Top 100 IT List of experiential agencies for the 2nd year running.

We Won Awards

The honors continued with acolades from EventMarketer & Campaign, including three silver Experience Design & Technology Awards for Best Consumer Environment, Best Sustainability Strategy and Best Tradeshow transformation for our clients Disney, De Beers and Sega respectively.

We counted Carbon

We rolled out use of the Trace and Event Decision carbon calculators across more events than ever, setting benchmarks for carbon tracking that support sustainability reports and strategies in line with our eco-conscious event agenda

We Got into Anime

We entered the exciting world of Anime, one of the world’s fastest growing content markets supported by some of the most enthusiastic fans. Partnering with new clients Sega and Hulu, we had a lot of fun bringing fan favourites to life.

We Made Some Cool S&*T

From launching Belden’s Customer Innovation Center’s around the world to creating parties for the Oscars, 2Heads had the best year creating amazing brand experiences and event activations. Our creative studio has generated some of the most fantastic work the agency has seen, every time evolving our live events, brand experience environments and innovation technologies.

We have the Best Clients #powerof2

Without doubt, the main reason 2023 has been not only successful but thoroughly enjoyable has been the wonderful clients we’ve partnered with. A massive thank you to our awesome clients all around the world for your energy, trust and enthusiasm. Here’s to a huge 2024!

November had a distinctly eco-conscious theme in 2023, with a series of thought-leading conferences around London and the rest of the world. With an eye on creating sustainability strategies for 2024, conversations at both the The Sustainable Events Show and Event Sustainability Live varied from how to improve carbon reporting to how sustainability creates growth opportunities.

Our Global CGO took to the stage at Event Sustainability Live to discuss the solutions that are changing the face of event sustainability. The insightful session covered everything from energy options at live events to how partnerships influence internal stakeholders into embracing change. The live session is available below:

On the other side of London, our Design Director Lisa Hill took part in the ‘Material Girl’ masterclass, a female-led discussion that closed The Sustainable Events show. Evolving what is already known on eco-conscious material choice, the team talked about where to go next as designers, from being creative with repurposing furniture to exploring the positives of biophilia and living walls in event spaces. Our top ten takeaways from the shows are:

If you would like to join a complimentary SOS Lab or find out more about our work producing sustainable events and exhibitions, drop us a line: hello@2Heads.com 

Belden and 2Heads celebrate the launch of historic fourth Belden Customer Innovation Center with grand opening event.

2Heads are inordinately proud of our four year journey with Belden, the leading global supplier of network infrastructure and digitization solutions. The flagship of our partnership has been the Customer Innovation Centers, also known as CICs, Belden’s newest methods of delivering value to customers through experience.

Utilising the very best of our experience designers, 2Heads designed and created a series of international spaces where solutions can be crafted and validated onsite. Debuting in Stuttgart, the CIC has subsequently opened in Santa Clara and Shanghai before returning home to Chicago, Illinois. The new Chicago center provides an ecosystem for Belden customers to co-innovate with sales and product engineers to develop, test, document, and validate proven solutions that drive efficiency, security and innovation.

To commemorate the opening, an exclusive event celebrating the newly commissioned Customer Innovation Center was held on May 4th and marked a return of the company to its roots. The location in America’s heartland holds special historical significance for the company as it was founded by Joseph C. Belden in Chicago in 1902. The original Belden home office was located on the top floor of a five-story building at 116-118 Michigan Street in Chicago’s Loop district and the event brought together customers, partners and Belden leaders to showcase Belden’s capabilities.

“We are thrilled to open the doors of our flagship Customer Innovation Center and return to the great city of Chicago,” said Andries Boone, Managing Director, Solutions Delivery at Belden. “This milestone is so much more than a facility opening, it represents the future of Belden and our commitment to collaborating, driving innovation and building solutions with our customers. We are looking forward to welcoming guests for many years to come.”

Belden and 2Heads have used a vendor-agnostic approach to provide best-in-class experiences that transform ideas into solutions, empowering companies to feel secure and maintain focus on their business objectives. The Belden CIC model was developed in partnership to address key business goals and outcomes that encompass various areas of customers’ operations.

Later this year, following the opening of the Chicago location, Belden plans to launch a Customer Innovation Center in Bangalore, India. If you would like to know more about how we partner with brands to create immersive hubs for product experience, please contact us.

In the first year of the 2Heads Charter Charity, the 2Heads team are taking on the three highest peaks of the UK to raise funds for our 2023 charities; Freely Fruity, YoungMinds and Great Ormond Street Children’s Hospital.

SPONSOR US NOW – https://www.givewheel.com/fundraising/866/2heads-three-peaks-challenge/

As we enter the middle of our Charity year, the 2Heads team are gearing up for our two big summer fund-raising activities; the Dorney Lake 5k, 10k and half marathon, and the 24 Hour Three Peaks Challenge.

Both events are worthy challenges; for those 2Headers pounding the streets in preparation for July’s run around Dorney Lake and for those hikers hitting the hills every week, climbing these precious kilometers.

And why are we doing it?

At 2Heads, we recognise just how fortunate we are, and how all too easy it is to take the lives we lead for granted. We all face difficulties in our day to day life; from here in the office to back at home. However, we also realise that there are those facing far more difficult lives and it is our hope that by setting ourselves these challenges, we can raise funds that make a change.

And we are certainly challenging ourselves …

For our flagship fun raising event, we are taking on the National Three Peaks Challenge within a time pressured 24 hours. This means climbing the three highest peaks of Scotland, England and Wales, AND driving between each peak within a 24 hour time window.

The support from 2Heads has been overwhelming with twenty of the team involved in achieving this huge goal. Setting off at 5am on the morning of Friday 28th July, the team will scale the 10 mile ascent of Ben Nevis in Scotland first.

They then pile into two vans to rest while we drive them down to the Lake District for the tougher climb up and down Scafell Pike, England’s highest peak which does involve a fair amount of walking in the dark.

Onwards they will push to scale Snowdonia’s Llanberis path, a climb of 9 miles and a chance to meet the 24 hour challenge and watch the sun rise on the Welsh countryside.

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Miles Walking
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KM Ascended
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Miles Driven

Why is it important we raise funds?

This herculean effort from the team is to raise as much money for three charities close to our heart.

Young Minds are the UK’s leading charity fighting for children and young people’s mental health. They want to see a world where no young person feels alone with their mental health, and all young people get the mental health support they need, when they need it, no matter what. Find out more about the work they’re doing and what they’re trying to achieve here.

Freely Fruity are a local community charity co-founded by our Design Director Ryan Simpson. Their vision is to provide food to people and wildlife through planting fruit trees and bushes in local communities. Beyond sustenance, there is the added benefit the trees would directly reduce carbon emissions and lower the carbon footprint of shop bought fruit.

Great Ormond Street Hospital need little introduction. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. Their greatest hope is GOSH where every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world.

Please sponsor our amazing team as they take on this challenge and help make a change today. CLICK HERE.